Working notes on brand, marketing, positioning, websites, and the problems I run into when working with businesses.
I lost a $15,000 website because I wouldn't put my name on it. That time I was the one who couldn't be part of it, and the right fit has to work for both of us.
Every category I researched went nowhere. The one product that worked started with a problem I was already holding, which is an awkward thing for someone who sells strategy to admit.
A sales webinar made me question how I explain the value of creative work, and whether I’m giving clients a reason to buy.