Field Notes

Working notes on brand, marketing, positioning, websites, and the problems I run into when working with businesses.

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#4 How Much Should a Small Business Spend on Marketing?

The 5 to 10 percent of revenue rule is useless without one condition. Spend in the right order: clarity, conversion system, then fuel.

How to Connect

Send me an email—it’s the easiest way to avoid spam calls.

Seems like this is the new normal. Go ahead and text—I’ll reply.

If you call, I won’t answer. Leave a voicemail, I’ll get back. Thanks.