Episode 015
•
August 28, 2026

Twenty Grand, No Plan

With

Ryan Blake

Ryan Blake and I riff from a joke foot-themed OnlyFans idea into a real rant about $20,000 strategy decks nobody executes, AI hype, and why conversational podcasting beats performing for the algorithm.

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Full Transcript

Ryan Blake (00:00.174)
Right? Aren't they local?

Or at least Oregon maybe. I don't know. It feels like they're all over the place here. I think they're there somewhere around here. Yeah.

I think they're they're somewhere around here.

Kevin Mooney (00:15.982)
Clackamas. There you go, sir. Did like active dummies?

Yeah, 'cause like we did we did one of their like active gummies or whatever and floated the river and I was like, dude, this is perfect. Like it's not like I want to go to sleep. Yeah, yeah, yeah. But like you get a buzz out of it, and I'm also like paddling. Like Yeah, I'm like So let's get hi. Let's get high. Cheers, Brico. Cheers, amigo. Thanks for coming in and doing this is like the first

Yeah, yeah, yeah. Like get a buzz out of it and also like Yeah. So you're like, yeah. So let's get high. Cheers, brother.

Thanks for coming in and doing this. This is like the first. It's not the first in-person that I've done, but it's like, well, it's the first with the windows open. I I've I had the window shut before because I was like, yeah, it's gonna be, you know, like mysterious, dark, ominous podcast set setting.

It's the first in person that I've done, but it's like well, it's the first with the windows open. Yeah. I've I had the window shut before was like, yeah, it's gonna be you know, like mysterious, dark, yeah, ominous broadcast set setting. Well, I mean they are nice, got a very McMinimans look to it. It was the whole thing, I was going for a color scheme and all of a sudden I realized

Kevin Mooney (01:09.59)
Yeah. It was a whole thing. I was going for a color scheme and then all of a sudden I realized it's kind of stupid. Well, to be fair, to be fair, somebody else had suggested why would you block out the windows and stop that natural light coming in? And I was like, Well, I don't know how to light anything. But that same person told me to get these fucking lights and now

Well to be fair, to be fair, somebody else had suggested why would you block out the windows and stop that natural light? I was like, well I don't know how the light. But that same person told me to use the fucking lights. And now I think they actually work pretty okay in a daylight setting. Yeah. And is they're not like intrusive too, you know. There's like some lights that

I think they actually work pretty okay in a daylight setting. Yeah.

Ryan Blake (01:46.914)
Blast you in the face. They're nice. Yeah.

Yeah. anyways, it's just a long way of saying this is the first in-person podcast in this new studio that I have. I know, it's so fucking good, isn't it? man. So we were just talking about well, we were talking about OnlyFans, essentially. Feet picks and stuff like that. Only feats, yeah. I

Anyways, it's just a long way of saying this is the first

Ryan Blake (02:00.632)
Cherry poppin' goodness. Yeah, it is. So we were just talking.

What we were talking about. Feet fix and stuff. Only feet, maybe. Only feet, yeah. I I get all this stuff in my feet and it's like

I don't know, I get all this stuff in my feed and it's like OnlyFan models. I'm not like Yes, I am. It's it's more like I'm not watching the content. I'm not on OnlyFans, but they'll be like, You want to see how much money we made on OnlyFans? And then they scroll through their thing, and it starts out like month one, forty-eight thousand dollars. You're like, get the fuck out of here.

Like yes I have one. It's it's more like I'm not watching the content. I'm not on but they'll be like you wanna see how much fans scroll through their thing and it starts out

Ryan Blake (02:45.164)
Get the fuck out of here. And it just goes all the way up, up, up, up, up. And after like a year and a half, like a million.

And it just goes all the way up, up, up, up, up. And after like a year and a half, they're at like a million dollars a month. And I'm sitting here trying to do fucking creative work, trying to get people to understand why a social series would be smart for them when I could just be showing my dick or my feet on OnlyFans and making

I'm sitting here trying to do fucking creative work, trying to get people to understand why social series would be so when I could just be showing my dick on my feet on OnlyFans. To creepy, like overweight dudes in the Midwest. Dude. I'm thinking to start. Yeah, I was literally just thinking about the feet thing the other day. But I was also like.

Dude, I'm thinking I need to start in OnlyFans.

Ryan Blake (03:25.95)
What if you just walked around like the river float area and you weren't taking pictures of your own feet? You were just like sneakily like snapping exotic river float feet pictures. That's just your whole shape. Yeah. Yeah. Exotic river feet. Yeah. you don't even have the bottom for that. No. Which is. Yeah, because it's like, hey. Yeah, I mean, you can have all sorts of diverse kinds of feet.

That's just your whole shtick on it on OnlyFans is exotic river feet. And you don't even have to be the model for this. No. Which is really fucking good. Yeah.

Kevin Mooney (03:51.884)
I mean I'm s

That's a that's kind of a kicker for it. You mean like size or color? All of that. Like maybe like pedicure or like gross toenails? yeah.

You mean like size or color? Or like

Kevin Mooney (04:05.442)
You know how many fucking gross toenails there are here? yeah. Cause everybody walks around, you know, in like barefoot or nastiness or something.

Like barefoot or nasty chacos that just have like this built-up grunge from Green Lakes Trail. Uh-huh. But somebody you know somebody's into it. There's some there's some some dude out there in Ohio that's like, my feet have never been outside of a sock. and this is like Pacific Northwest feet. That's disgusting. Yeah.

my god. that's so fucking gross. There's some there's some some dude out there in Ohio that's like

Kevin Mooney (04:37.688)
That's disgusting. That's the worst thing I've ever heard in my entire life.

That's the worst thing I've ever heard in my entire life. So then you become then you become a

So then you become then you become a traveling OnlyFans, you know, what are they c or what are they called? Hosts?

The host, yeah. A a exotic procurer of feet. That's pretty disgusting. And I mean, like, since you're siren's gone. It's gonna find me. Yeah. Yeah. They're gonna come up here. Yeah, it's I mean the funny thing is I wonder if there's like legality behind that. It's not like you're showing anyone's face. Like, how could you even be like, those are my feet? Be like, are they? I don't know.

Right.

Kevin Mooney (05:01.122)
That's pretty disgusting. I think I think that sirens going to Yeah, yeah.

Kevin Mooney (05:14.776)
Exactly.

I mean.

Unless there was like a tattoo on it. Unless the person watching foot fetish video was like, That's my foot. That's my foot.

Unless the person watching the foot fetish video is like, holy sh that's my foot, you cannot have my likeness. No no no no. I mean, okay, hold on. Here's the deal. I believe, as Dave Portnoy would say, I'm in public. I can do whatever the fuck I want. So technically, if you are filming people's feet at the river,

No, no, no. I mean, okay, hold on. Here's the deal.

Ryan Blake (05:41.006)
as Dave Portnoy would say, I'm in public. I can do whatever the fuck I want. Uh-huh. So technically if you are filming people's feet at the river, it's public domain. You're just It's your fault for being out at the river with your feet out. With the with your feet on blast.

It's public domain. You're your fault for being outside the river with with disgusting feet. Fucking sick fuckers. Ugh. I mean that's kind of a good idea though.

I mean this is kind of a good idea. Like if I just took one afternoon, or we just took one afternoon. And that's the beauty the beauty about that Sony whatever Z V ten I have is it's so small. I think I think what we should

That's the beauty. The beauty about that, so the whatever Z have so small. I think I think what we should do is test this theory. Whether it's whether it's feet or something else. I mean w okay, what we have to do is maybe we have to be the first models though. We might have to be the first ones. I guess the thought is.

I think we should do whether it's feed or something else. I mean okay, what we have to do is we have to be the first one. True. We might have to be the first one. I guess the thought is

Kevin Mooney (06:34.862)
This is disgusting. We we go walk through the Deschutes River, you know, with all the d the geese shit everywhere, and you just get shots of your feet like s squishing through the through the duck farts and just being like

We we go walk through the Deschutes River you know, with all the d the geese shit everywhere and you just get shots of your feet just squishing yeah, just through the dump parts and just being like

So it's like ASMR plus feet. I'm just like here here's the the algae bloomed. What else? What other topics can we just put?

Right.

Kevin Mooney (06:59.874)
What else what other topics could we make this foot only fans about? Is there another body part that everyone's obsessed with? Because f the elbows?

Is there anything body part that everyone's obsessed with? Because maybe like elbows. Elbows? Your pa what are they called? Panas? Isn't this a pantas? I have no idea. I think it's called a pantis. I don't know, but I play with my pants.

I have no idea. I've never heard I don't know, but I play with my pantas. I like to squeeze my pantas. You know? Like roll it around in your fingers, you know? Yeah, it's kind of a weird thing. Wow.

I like to squeeze my pants. I like to flatten mine, you know, and kind of just pull it. Like roll it around with your fingers, you know? Yeah, it's kind of a weird thing. Well, it's it's funny because Savannah the other day, like oddly, literally, we were talking about this while driving. She's like, I'm not above the foot thing anymore. Like, maybe we should just do that. And I was like, I think I should do it. She's like, there's probably people into hobbit feet like yours.

Yeah. I think I should do.

Kevin Mooney (07:50.496)
Yeah. So she's got hobbit feet. I do. you do?

I do. I've got Hobbit feet. She's like, God make a Lord of the Rings themed like the hunt for Gollum is being shot right now and produced. There's gotta be a way to like grab the the coattails of that and be like I think you have to hairy Hobbit feet. Because I'm pretty done in like this industry. I'm done in this I don't know what the sound spectrum I'm kinda done in this life. Yeah. You know how you maybe you look around and

mean you I think you have to because I'm pretty done in in in like this industry. I'm done in this I don't this sounds fucking terrible, but I'm kinda done in this life. You know how you like you look around and you look at people and you're like, man, that person is just not for me. I say that about almost everybody that I that I come across. I'm like, damn.

Yeah. I say that about almost everything that I that I come up. Well I'm like you just kinda like I don't want to explain things to anyone anymore. I don't want to argue about anything anymore, like anything. Yeah. Like why this matters or why this will help you or why da badah I don't want that. I just want you to want a thing. I want people to want a thing and and just take it.

Yeah. Like why this map?

Kevin Mooney (08:51.436)
Sure. Buy it for money. Well, yeah, that's that's where it gets a little bit tricky, but I think about it in politics all the time. Like the s the sides of the politics are so and I'm not gonna make this about politics, but I'm I'm just noticing like that's where that's where the entire thing goes off the rails for me. I like to follow both

Buy it for money. Well, yeah, that's that's where it gets tricky. I think about it and

Like this the sides of the politics are so and I'm not gonna make the sides of the politics, but I'm I'm just noticing that's where that's where the entire thing goes off with this. I like to follow

I don't know, influencers on each side or something like that. And there could be one topic.

Yeah. maybe we get sponsored by Wild. Yeah. Point it over there. May brewed from a Rocky Mountain stream. But the point is that you could talk about the same issue and both sides view it so differently. And party A will be like, my god.

Kevin Mooney (09:31.14)
yeah, yeah, show it. Or Kurs. Kurd, baby. But the point is that you could talk about the same issue and both sides view it so differently. Like you'll watch a debate and

Party A will be like, my gosh, they we crushed it. We dismantled their argument. And then the other side will say almost the same exact thing. And then they'll put it in some form of a headline and put it out there. And like both parties on their sides are like, yay, we're the best. The same thing happens though, like in public. And it happens in industry. And it happens, it happens everywhere. Everyone's in this like little silo bubble of their own thing.

They we crushed it. We dismantled their argument. And then the other side will say almost the same exact thing. And then they'll put in some form of a handline.

sides. Yeah. The same thing happens though, like in public. Yeah. It happens in industry. It happens everywhere. Everyone's in this like little silo bubble of their own thing. It's just a long way of saying

It's just a long way of saying for me, I don't know, I'm fucking tired of it all and I'm tired of all these things. So how

Ryan Blake (10:23.168)
Yeah. Tired is the best way to put it. So I'm like tired of selling people on the fact that

Ryan Blake (10:35.584)
Strategy matters for a business, which is crazy because there are board games like Risk that are probably classic board games that are just about strategy. Yeah. And the fac I'm like, what do you mean? Why doesn't strategy matter to people? I don't I don't know. But I'm ti I'm I think tired is just the best way to put it. I'm like

Yes. There

Just about it.

Kevin Mooney (10:55.394)
But I'm tired. I think I think the reason that people are tired of things like strategy is because they've been overused. And everybody and ever oversold and everybody uses it and does the same thing. And you know, it's just like we were talking before this, like nobody everybody wants something and they want it now and they want it quickly and

And oversold. Never oversold and everybody uses it and does the same thing. You know, it's just like we were talking before this, like nobody everybody wants something and they want it now and they want it quickly. And I would argue that most people don't necessarily care how you get there. They just want the data. And so we all sell strategy, we all kind of negotiate it. Yeah.

I would argue that most people don't necessarily care how you get there. They just want the damn thing done. And so we all sell strategy. We all kind of push it. And you know, how many times have we gone into a client meeting and they're like, I've already done strategy. I don't need it again. And then you look at it and you're like, what in the fuck is this thing?

Many times have you gone into a money? I've already done strategy. And then you look at it and you're like, what? Like this isn't a strategy. What the fuck is Well, and it's I think it's been oversold too, because like, you know, a a certain coffee company recently, and I was telling Silas about this the other day, that like I was like, dude, like I got to Coffee Company.

Yeah.

Ryan Blake (11:58.786)
And they're like, can you like take a look at this? Like, someone gave us this social media strategy, and we can't like make heads or tails of it. We can't figure it out. and it was like 15 pages long, and I went over it and it was generally bullshit. Honestly, like two pages of it. I'm like, maybe you could use like, and all it was saying was come up with a theme and have four themes that you talk about and you just revolve through them. And I'm like, okay, cool.

Sure. Honestly, the two pages of it might be like it. All it was saying was come up with a theme. Right.

Ryan Blake (12:27.03)
And then they told me that they paid twenty thousand dollars for this thing. Twenty thousand dollars. And then the guy disappeared, like ghosted them when they were like, Well, how do we use this now? No execution, just twenty thousand bucks for 14 pages. And I'm like, his elevator pitch must have been the best thing you've ever heard. Cause I'm like, I I could have sold this to you and I would have probably been like a couple grand.

And then they told me that they paid twenty thousand dollars for this thing. Twenty thousand dollars. And then the guy disappeared, like ghosted them when they were like, well, how do we use this now? No execution, just twenty thousand bucks for $1480. And I'm like, his elevator pitch must have been the best thing you've ever heard. Because I'm like, I I could have sold this to you, but I would have probably liked a couple grand. Sure.

Max. Took me an hour. I just think it's I think

I think I just think it's these I think these people who are after something, they want something, they need something, and then since everyone's selling strategy, they're like, Okay, that's what I gotta do. So 20 grand, okay, fine, and then you you get the thing and they're like, you know, all done here. You have to go have somebody else execute it.

who are after something. They want something, they need something. And then since everyone's selling strategy, they're like, okay, that's what we need to do. We need that, I guess. And you're a strategist. So twenty grand, okay, fine.

Ryan Blake (13:21.166)
done here, yeah. You have to go have somebody else execute it. And then they fill that brand book thing that sent me to the next number. And I looked at it and was like, this is all there's nothing in here. Yeah. There's like forty five pages of app like here's some colors. Here's like a thing you could say and Yeah. It's just like all the pieces sense.

And then they fill it with twenty pages of nonsense. It's like that brand book that you had sent over to me from X Company. And I looked at it and I was like, This is all there's nothing in here. There's like forty five pages of absolutely nothing in here.

Kevin Mooney (13:48.172)
It's just like all the pieces are there, but it doesn't make sense. And I will, you know, argue that strategy is good and useful, but it's only as useful as like the execution of it. And I think that's where people have a hard time making the leap from the strategy to the execution. And I don't know, I guess I guess where this is going is like

I will

strategy is good but it's as useful as like the execution of it. And I think that's where people have a hard the leap from strategy to the execution. I I guess guess where this is going.

I'm kinda done with that. I wanna just wanna make feet porn for for OnlyFans and goose shit s squishy things. Yeah. And so you don't have

It's in demand. Yeah. You just wanna do something that's in demand. So you don't you don't have to sell it, people already sold on it. You know, every day it goes

Kevin Mooney (14:26.37)
You know, every day that goes by I tell myself to be less and less strategic and like more and more just do. Just just get it done. And so I'm thinking that we need to use our own feet, hobbit or not, and just try this only thing. I mean, that's fucking great. That's really great. Yeah.

and less strategic and like more and more just do just get it done. And so I'm thinking that we need to use our own hobbit or not and just try this. Dude Hobbit or not.com I mean that's fucking that's actually great. That's really show you the hunt for Gollum. Yeah. But here's the thing is I just think I think it's time to just start doing as much

But here's the thing, is I just think I think it's time to just start doing as much as humanly possible and see what comes out of it. So are you down to start an OnlyFans with me right now? All right, cool.

Yeah, let's do it. Let's take some I mean you got flip flops on. I'm like straight up locked into these shoes. I guess when I say that I don't necessarily

I guess when I say right now, I don't necessarily mean right in this moment, but yeah, yeah. But I've never even thought about going to OnlyFans and then entering my information. To be fair, I have thought about OnlyFans as a career. Yeah. Like one of the things was why don't why don't we just set up hidden cameras around the house? So when I'm doing yard work, we just have like a hidden camera, like dude in the backyard chopping wood.

Ryan Blake (15:29.708)
Fair I had thought about and as a career. Yeah. Like one of the things was why don't why don't we just set up hidden cameras around the house? So when I'm artwork, we just have like a hidden camera. Like do in the backyard. Shirt off. Chopping wood. Chopping wood. Drinking a you know, Micalob Ultra.

And just like see what happens, let her rip. So I have thought about that. And my wife is always like, You don't have the balls to do that. And I'm like, Yeah, I mean, so much of that is true, but I'm very much wondering if it's actually possible now. What if you just earned twelve hundred dollars a month?

And just like see what happens, let her rip. So I have them. And my wife is

Ryan Blake (16:01.964)
And I'm like, yeah, I mean so much of that is true. But I'm very much wondering if it's actually possible. What if you just learned

You know how stoked I would be for twelve a quick twelve hundred bucks for like doing some just squishing shit with your feet?

That'd be sweet. Yeah. Just like, hey, that's a quick twelve hundred bucks for like doing for doing nothing. Basically. Yeah. Just you know, the So I guess that's I guess that's my question then in terms of of strategy.

So I guess that's I guess that's my question then in terms of of strategy for this thing, is there strategy or no strategy? It's just and so like is there even a theme involved or you just start so organically that people are like wow this guy's feet content is incredible. It's like it's like watching feet in the nineties.

No. It's just do it. Shoot from the hip. Just and so like, is there even a theme involved or you just start so organically that people are Yeah.

Ryan Blake (16:50.71)
It's like it's like watching TV.

What if we did scrambled feet porn? I'm I'm almost a hundred percent positive that you can have Claude scramble your feet porn and put it up there. Yeah. All the like blue and green, white vix colors, you know, where like the toenails glow just a little bit and they're like, like, is that it? that's a toenail. ooh.

What if we did scrambled feet porn? Scrambled featboard? I'm I'm almost a hundred percent positive that you can have odd your feetboard. Yeah. Yeah. All the like blue and green white mixed colors, you know, where like the toenails glow a little bit. Yeah. Like four percent, that's aww.

man. Alright, so

All right, so what's what do we call this thing? Is it Hobbit or not?

Ryan Blake (17:32.088)
What's what do we call this?

Is that Hobbit or not? I think Hobbit or not. At Hobbit or not.

All right. well fuck, that's that's great.

Mm-hmm. All right.

Kevin Mooney (17:49.634)
How many videos do we need to to launch an OnlyFans?

How many videos do we need to to look?

Ryan Blake (17:56.958)
I I don't even know. Couldn't you just do them real quick? Yeah, w well this is this is the dumb strategic frame going into the play. Is it like you come out hard and fast? I think so a lot. Yeah. You j I think you just spend a day shooting feet. You know, you find a couple toe rings and you can be like, dude, I got a spin off series, the toe rings of power. Uh-huh. So the the way that you're pushing this is towards the

Yeah, w well this is this is the dumb strategic brain going into to play, is it like do you come out hard and fast with just like a lot? Yeah.

Kevin Mooney (18:16.065)
Alright.

Kevin Mooney (18:20.586)
my gosh. So the the way that you're pushing this is towards the ring thing. I have to do it. I mean like where the ring is big right now. So it's gotta be it's mostly dirty feet then. Like there's no pristine shining feet. this is like this is like

I dude, I mean like Lord of the Rings is big right now. So it's gotta be Rings of Power comes out in November season three. It's mostly dirty feet. Like there's no prestige. Mm-mm. No, this is like this is like hikers only type of thing. Hikers only hikers only, dude.

Hikers only?

Kevin Mooney (18:52.526)
Only is it do we do we switch it around? Is it only hikers? Only hikers.

Is it we and like dude we could get only hikers? Only hikers. Yeah.

And okay, so now we're we're starting to d develop some themes here. Can you just imagine like the nasty feet of hikers?

Okay, so now we're we're starting to develop some bees. Yeah. Just imagine like the nasty hikers. There's like a little bit of duct tape on the heel. And like you just like there's a little corner that's loose, you pull it off. I think so. You got dude, you got like a little cowus going on. Fungus growing on it. Yeah. I know what it is.

man.

Kevin Mooney (19:17.626)
Maybe maybe my feet are good enough for this then. Like I got some I got some cows. I got some fungus growing on there. I don't know what it is. Yeah, that's that's pretty gross. Yeah. Cool.

Yeah. But you know someone's like into it. So we do only hikers and then

So we do Only Hikers and then well we'll do the Lord of the Ring one so that way we can at least dress the feet up. They need like a a cloak or something.

Yeah, yeah. They need like a Yeah, like a like a a sword, a little sword. In between the toes. Yeah, yeah.

Swords in between the toes.

Kevin Mooney (19:55.336)
man. Okay, now my brain's going. So do we do we do we have do we r basically remake Game of Thrones for for Toes? Game of Toes.

Okay now my brain's going, so do we do we do we have we basically remained Game of Thrones or Game of Toads? Game of Toes. Game of Toes.

And we have all of the different toes battle each other and ride dragons.

So okay, now we are really getting pretty strategic here. And we're gonna take we're gonna make a TV series and there's gonna be seasons and episodes where the like your favorite foot comes back and your favorite foot dies. Right. Because your favorite foot, man, you just don't want that thing to die. And then one episode it's just gonna die off.

So okay now.

Ryan Blake (20:22.552)
We are and we're gonna take we're gonna make a T V series and there's gonna be seasons and episodes where the your favorite foot Yeah Yo yeah. Right. Yeah your favorite foot man you I think

Dude, it went off to battle it went off to battle toe fungus. And it was not successful.

Yeah. We might have to run this through Claude, see if see if it likes it. That's one thing I didn't do.

Yeah.

Kevin Mooney (21:05.43)
I didn't turn on greasy balls. Hey, that could also be that could be one two, right?

Greasy Walls. Hey, that could also be that could be one too, right? Yeah. Man, you know what's funny, and I really do. So when I met with Silas, and this is like slightly on the on topic and slightly not now it is, whatever.

When I met with stylus, it was a slightly untopic and slightly not put it to

Dude, that guy is one of the most like coffee snob orderers that I've ever met in my life. Like he was like asking, we went to Junction Roasters next to my office, and he's just like, So do you guys like like do you flash brew this, that, or the other thing? And the poor guy was like, I don't know. I don't know how the word I don't know what that is. And then like, you know, I ordered a flat white and it was in

That guy is one of the most

Kevin Mooney (21:37.308)
No.

Kevin Mooney (21:47.618)
This that or the thing?

I don't know the words that you're saying to me.

Ryan Blake (21:59.636)
eight ounces or twelve ounce. He's like, Aren't flat whites supposed to be six ounces? I was like, I don't know. I have no idea. But what I did, I was like, I would love to film like just Silas driving through random Dutch brothers and Black Rocks, just like ordering stuff. And like like it's like the Charlie Kirk of coffee debates where he's just like 'cause can you imagine? I mean like so I I am not like that, but I have this story where

I don't know. But when it did I right, we'll look

Life just silent.

Kevin Mooney (22:17.56)
The place like the function.

Kevin Mooney (22:25.622)
So I I have not liked that, but I have this story where I was coming down the mountain with my nephe

I was coming down from the mountain with my nephew years ago, and he was like, you know, he was like 16 or 14 or something. And of course he wanted to stop by Dutch Brothers. I was like, You want to stop and get anything? He's like, Yeah, Dutch Brothers. I'm like, you just want to see some like chick listening to techno with cleavage. Like, that's what you want. And I'm like, I guess I'll do this for you. Right. And so, you know, she like, you know, we go through and she climbs halfway in the car and asks us about our life.

For sure.

I'll do this for you, right? So you might need

Ryan Blake (22:53.332)
And he orders a like Red Bull, whatever, cherry Red Bull thing. Whatever they do at Dutch Brothers. A flavored Red Bull. They do that at Dutch Brothers. It's they'll do like cherry lime Red Bull chicken. No. Yeah. So he orders that. And I'm like, can I just get an eight ounce Americano? And sh the the girl literally goes, What's Americano? W in that tone. What's Americano? Americano. Yeah. And I'm like, just

He got a Red Bull? A flavoured Red Bull. That's like three line red dogs. No. Yeah. So he orders that and I'm like, I just get paid off some air bottom.

Yeah, that's

Kevin Mooney (23:22.584)
Just espresso wine. Like hang on.

Espresso and some hot water, and she's like, right on, you know, like yeah, and like she does it, but I tell my nephew, I'm like, I'm never doing that for you again. I'm never doing that with you again. But can you imagine Silas like just like pulling up? And I'm just like in the you know, passenger seat. I'm just like, just go, dude, just go. Ask questions, and she's like

And like she does it, but yeah.

Kevin Mooney (23:34.776)
With you. Can you imagine Silas no like just pulling up?

Kevin Mooney (23:46.35)
Ask.

Ryan Blake (23:51.564)
How's your day? And he's like, So, like, what's the origin of your beans or whatever? Portland needs coffee. But he's serious. But he's dead serious. He's like, because he was it literally explaining to this guy at junction like what flash brewing means. Because like the guy's like, yeah, I can pour over like coffee over some ice. He's like, No, no, no. It's like the way that you brew it over the ice. And the guy's like,

You're getting he's like, so like what's the origin?

Kevin Mooney (23:58.775)
It's just like Portlandia meets meets coffee sh Brooklyn coffee shop. But it's dead serious. Dead serious.

Kevin Mooney (24:11.01)
Because yeah, I can pour over

Any

Ryan Blake (24:20.396)
I don't think we can do that. You know, and science is like don't just give me a cortato. It's it's to be fair, I didn't even know what to talk about.

Yeah, yeah.

That's it's too it's it's too much. To be fair, I didn't even know what a flat white was up until a couple years ago. We got this fancy, fancy coffee machine, and it just has this list of of all the things you s you sc scroll the wheel, right? It's got flat white cortado

We got fancy, fancy copy. And it just has this.

Ryan Blake (24:40.759)
Yeah. Does it have the flat white option? All the stuff. All the stuff. Whatever the big start in like

Whatever the things are, and I'm like, what's a flat white? My wife's like, that's it's like a latte. I'm like, Why doesn't it just say latte? Anyways, coffee culture to me is the absolute fucking worst. I can't stand it.

Yeah. It's like a latte for Australians. Why doesn't it just latte? Anyways, coffee culture to me is the absolute funny It's insane. I can't stand it. I hate being in a coffee shop. I hate the people inside of a coffee shop. I know I sound like different.

I hate being in a coffee shop. I hate the people inside of a coffee shop. I know I sound really negative right now, but God, it's just it's just a whole thing. Like whatever happened to just like a black cup of coffee and a cigarette in the morning? Like like that's those were the days. I mean, I never really s smoked a lot of cig I smoked a lot of cigarettes, but like not in not in like

It's it's a whole thing. It's just a whole thing. It gives them purpose. Like whatever happened to just like a black of coffee of six in the morning. Yeah. like that those were the days. Those were the days. Those were the days. I mean I never really

Kevin Mooney (25:39.138)
casual everyday life. It was more like, let's go have some drinks and party. Right. And then you huck, you know, you hook down like a pack of camel lights or something like that. But the point is, what happened to black coffee and a and a cigarette, I mean, what does that it gets you wide awake? It empty it empties your bowels. You're you're completely ready for the day.

It was more like let's go have some things. Yeah. Yeah, you're on the back patio of the place and you have to work down the back of the panel lights. But the point is, what happened to black coffee in a cigarette, I mean, it gets right away. Yeah. Ready to go. It empties your valves. You're you're completely ready for the day. But now we have to sit in there and put almond.

But now we have to sit in there and put almond buttercream syrup with splash of lavender in there. Right. What is it? Flash frozen? Flash flash flash bruce. I still haven't closed I still want to look up that. I don't have a fucking clue. I'll never know.

Buttercream syrup with a splash of lavender. And make sure it's extracted correctly. Ray. Yeah. What is it? Flash frozen? Flash Flash Brood. I still haven't looked that up. I still want to look up what the hell that is. I don't have a clue either. I'm like flash brood. I used to go to coffee shop and I have a latte. Yeah, what's that?

I used go to coffee shop and I'd be like, Can I have a latte? And they're like, Yeah, what size? And I was like, the big one, of course. Yeah. And then my wife informed me that essentially it's just more milk. And I'm like, Huh. Well, that's fucking weird. Now I can't get that anymore. And to be fair, those were like seven dollars and fifty cents. And that's not

Ryan Blake (26:38.462)
Big one, worse. Yeah. And then my wife informed me that essentially That's just more milk. It's just more milk. Yeah. Huh. Yeah. Well that's fucking weird. No, I can't get that. No, I don't want that. Now I want the smallest one. And to be fair, let's remote seven miles. Mm-hmm. And that's not because you're paying for the milk. Right. Yeah. And that's not even like really

Right. And that's not even like what do they do at Starbucks? They do a like a ma macchiato. Isn't that something? Isn't that the same thing? It's just a latte. But see that's the fucked up thing about Starbucks, man. Yeah, 'cause when I was working

the grande isn't the same. It's just a latte. Yeah, they just renamed it fancier.

They took it and they re Yeah, because dude, when I was working at Strictly Organic, people would come and they're like, I want a macchiato. So I'll give you some. So macchiato just means mark of foam. Macchiato is this tiny little fucking thing. Like in Italy, you order a macchiato. It's just a tiny little thing. Just espresso with a thing. Now, yeah, Starbucks made it a latte and they put caramel in it. So it's like, I want a macchiato. And you're really just getting a caramel latte.

Maybe use others.

Kevin Mooney (27:36.236)
Now, yeah, Starbucks made a latte. macchiata. Really latte. You're really just getting whipped cream, sugar, all that stuff. Yeah. I mean I did go on a stint when I was in college. I was also much fatter.

Which of course everybody wants. Yeah. Yeah. I mean I did go on a stamp when I was in college.

Kevin Mooney (27:57.654)
where I would go and I would stop off at Safeway on the west side and I would get a caramel macchiato, a big dog, and then I don't know, some shitty pre-made burrito from them. And I would take that up to the school. And then basically have diarrhea, you know, during class. But I did that for like three years.

Where I would go and I would stop off at Safeway on the West Side. And then I would get a macchiato, big dog. Yeah. And then I

Ryan Blake (28:12.442)
Mm-hmm. But I did that for like three years. Yeah. And I was like, I don't know, I guess this is just what like people do. Yeah. They just stop. They stop at Starby's, they get their venti thing with the stuff, and then they see I can never remember what the things were.

And I was like, I don't know, I guess this is just what like, you know, people do. Yeah. They just get they stop at Starbucks.

Kevin Mooney (28:34.434)
see I can never remember what the things were. There's Vente and Grande and something else, right? There's three of them.

There's three tall. Tall tall. Yeah. Tall. Yeah. Which the b I mean grande is large, and you know what venti is? It's twenty. In Spanish. Right. It's twenty ounces. Twenty. Right. Vent vente. I don't know. There's a lot of layers.

yeah.

No, Venice is twenty. Yeah. Spanish. Right. Twenty ounces. Right. I don't know, there's a lot of like I don't know, funny TV shows that have like mocked that whole thing. Yeah, yeah. Right. yeah, what that was what was that fucking movie? Walmart.

I remember Paul Rudd did that to you at one point. He's like, Venti, it's twenty. And like his girlfriend was like, Shut the fuck up. Yeah. Role models. Role models. Role models. What is what is what to you? Because now the medium is what large used to be. I think.

Kevin Mooney (29:15.992)
Role models. Yeah. But I like I feel that same thing when I go in. I'm like What is what is what do you think? It's too big, man.

Yeah, I'm like, you don't you know, just give me the size that I want. Now that's what I do with the machine is press the size. But when the melt's gone, I'm like Now I gotta just have like regular copy. Yeah, doing a Mercana or a Mercana. A Mercana. But

That it's supposed to come in. Now that's what I do with the machine is I just press the button and then I'm like, cool. But when the milk's gone, I'm like, fuck. Now I gotta just have like regular coffee. It'll do an Americano or a Mercano. But I don't know. I don't think I like that stuff. Like, what's wrong with just like a pot of coffee?

Yeah.

What's wrong with just like a hot dog? Why does it have to go through all the different moments? I don't know. It's all too much for me. Yeah. Yeah, there was just there was a simpler time. Actually the the first time that we ever went over to the East Coast, we landed in Newark, New Jersey, right? And like especially my wife growing up here.

Kevin Mooney (30:01.026)
Why does it have to go through the French press or the or the espresso? I don't know. It's all too much for me.

Kevin Mooney (30:25.314)
Yeah. Very used to that.

Very used to having like many different milk options, right? Like not just different odds, but like this hemp milk was locally sourced and this one was fair trade, right? And you pick between those two. We land, you know, and she's like, let's get like a coffee. We walk, you know, there's a Dunkin' Donuts there. And I'm just like, this is gonna be such a crazy experience for her. And we walk up to it.

Mm-hmm.

Kevin Mooney (30:39.394)
He lands.

Kevin Mooney (30:43.08)
I was gonna say Duncan, huh? And walk up to it.

And she's just looking at the menu and she's like, What kind of alternative milks do you have? And the guy literally goes, Alternative milks? What do you mean? Like two percent? And I'm just like dying. I'm standing behind her and I'm like And she's like, Yeah, I guess two percent is alternative milks. Right. What are you gonna What do you even mean? We went to New York and I had a donate. I had a

Alternative milk. Alternative milk. What do you mean? Like coupe? And I'm just like dying.

She seems like yeah.

Right. What are you guys talking about? Man, I don't we went to New York and I had Duncan or I had a sip of my wife's Duncan. She was like, Isn't it the best thing ever? And I was like, This is the worst, trashiest shit I've ever had in my entire life. I mean I I suppose if you just like a bunch of sugar, but sugar's not I'm not a big sugar fan.

Ryan Blake (31:23.374)
This is the worst trashy shit I've ever done in my entire life. I mean

Ryan Blake (31:34.752)
Yeah. Sugar's not I'm not a big sugar fan. Yeah, same. Not like doesn't look like

Not like doesn't look like I have a lot of sugar in my my diet, but I don't know, this like super sweet like that. I'm like how could how do you drink a fucking gallon? It's a big gulp of this stuff. Yeah. I don't know. Yeah, that's true. I mean, congratulations to Duncan for crushing it. Who is Duncan by the way?

sugar in my my but I don't know I'm just like super sweet like how can how do you drink a fucking gallon it's okay and just sugar and milk milk and sugar America runs on Duncan though America I mean congratulations Yeah I mean it's literally called Dunkin' Donuts is the full name right is there a Mr. Duncan

Right. Right. Is there a Mr. Duncan?

Or is the first name Duncan? Like I'm dun maybe he Maybe his last name is Donuts.

Kevin Mooney (32:17.55)
That would be fucking weird. That would be so weird. What if you found out that it was Mr. Dunkin' Donuts? I guess it says your name is Sprinkles. Wow. It's too much. Too much.

Mr. Donuts. What you found out that it is Mr. Dunkin' Donuts? Mr. Dunkin' Donuts. Dude, that is He's like in his sister's name as Sprinkles. Sprinkles Donuts. Wow. It's too much. Too much.

They This part's gonna have to get cut out. They adopted a black kid named him Chocolate Donuts.

I think I'm leaving that one in. I'm gonna leave it in, dude. Whatever timestamp we're at right now, thirty-two, thirty-two fifty. That's it. We're gonna make sure we're gonna highlight that. We're gonna clip that and make that just a revolving here. Yeah. Yeah. I gotta figure out I gotta figure out how to I don't know, do production on this thing.

stamper at 3250. That's it. We're gonna make sure we're gonna highlight that. We're gonna clip that. Yeah, that's getting that's just a revolving GIF or GIF or whatever.

Ryan Blake (33:15.692)
Yeah. Like I need to figure out how to how it's gonna No, I need to figure out like like intro stuff. Like I I went on to Envado and just found some

Like I need to figure out how to No, I need to figure out like like intro stuff. Like I I went on to Invato and just found some like weird funky song and I just clipped like six seconds from it and it's like wop wop wow and I was like cool that's that's a good that's that's a good intro. Perfect

But six seconds from it. And I was like, cool, that's that's a good that's a good new throw. I mean it it literally is right now. And I'm like, is that perfectly stupid or is because it

I mean it l it literally is right now. And I'm like, is that perfectly stupid or is does it need to be better?

That's perfect. You know, if you talk to special K or something like that, you know.

Kevin Mooney (33:57.708)
You know, if you talk to Special K or something like that, you know, it's like do something different, you know, film something, show your dog, you know. I mean I c I could, but it seems kinda more funny to to do that.

No. No.

Yeah, but it seems kind of more fun.

I think it needs to be like an old obscure like rap song. I thought about that, but can't the stuff that I don't know is like licensing, music, and just go to the number.

I thought about that, but I can't the stuff that I don't know is like licensing and music and like I just go to the I guess they're not free, you have to pay for a subscription, but like

Ryan Blake (34:38.806)
Almost free. Yeah, so you know, technically this

Yeah, so you know, technically this will go on YouTube. And so you could get almost anything on YouTube, but then you can't do that. You probably can't do that on Spotify. So like that means you have to export all these different videos with all these different songs that you have.

Get almost anything on YouTube, but then you can't do that. You probably can't.

I don't know. I mean I'm I'm pretty partial with the bam bam bam bam bam. Yeah. Just make your own jingle and record it. I literally didn't think about that one. Like this that could be a you know who's really good at jingles? Rob gears. Yes.

Come out. It's so fucking weird, dude. Your own jingle? I thought I literally did think about that one. I was like, this that could be a a fucking thing. You know who was really good at at jingles? Rob Deerdeck. He was so good at jingles. I mean they're fucking horrible, but also jingles are horrible. But he always did that stuff.

Ryan Blake (35:23.912)
Yeah. Also jingles are horrible. But he always does.

Ryan Blake (35:32.814)
I am thinking about the remember daddy's home with Will Farrell. Yes. 102.7 the pioneer. Yeah, I mean I think I gotta figure out how to I think I gotta figure out

Yes. Yes. One step for him.

Yeah, I mean yeah, I think I gotta figure out how to I think I gotta figure out how to make a jingle.

And 'cause I have an like right if it's gonna be the full moony podcast.

I think it's gonna be the four minutes.

Kevin Mooney (35:58.122)
It should be me making the jingle then, right?

It should be me making jingle. It should be you making the jingle. And it should just be like t I don't know, just terrible, like it's time for the full moon a wow. Right? Maybe we can just clip that. And that's it. It's time for the full moon yeah.

boo.

Right? Maybe we could just clip it and just use that 'cause that's fucking great, yeah.

Cut. Perfect. Love it.

Ryan Blake (36:25.374)
Smooth Steve here rocking you through the midnight hours.

End cut. Yeah, I mean you should just do it for me. Yeah. I I the the podcasts that I have been doing, I'm not gonna say they suck. But they have not been what I've been trying to do. And I I think if you look at some of the data

Yeah. Yeah, I mean you should just do it. I think I might. I think I should. Yeah. I I the the podcast that I have been

Ryan Blake (36:45.144)
But they have not been

Ryan Blake (36:52.052)
And I I think if you look at some of the data

and like the watch times on on that stuff. The ones that are more conversational like this do better. it flows more naturally and I feel like I feel like the design, the brand, the creative, the webs thing is a giant fucking trap.

the ones that are more conversational like this do better. just flows naturally. It flows more naturally and I feel like I feel like the the brand, the creative, the web.

Kevin Mooney (37:17.932)
You know, 'cause is everybody sitting there looking for what's the takeaway? Like I had somebody who was like, Hey, I've been listening to all of your podcasts. Can I give you some feedback? And I was like, sure. What do you got? And I like this person and they're a trusted person, but they were like, just get to the good stuff sooner. And I was like, Well, that isn't how my brain works, and that's not like

Yeah. 'Cause everybody's

I had somebody who was like, Hey, I've been listening to all of your podcasts. Can I give you some feedback?

Sure. Yeah. And I like this person. They're a trusted person. They were like, just get to the good stuff sooner. And I was like, well, that isn't how my brain works. And that's not like I don't know how to do that. And also that's highly subjective. Well sure. What's the good stuff? Right, 'cause I thought the War of the Rings foot fetish only van thing out was the good stuff. We definitely went with that. Yeah. But I can guarantee you

I don't know how to I don't know how to do that. Well sure. Right, 'cause I thought the Lord of the Rings Foot Fetish OnlyFans account was the good stuff and we definitely led with that. Yeah. But I can guarantee you Somebody else somebody else can be like, fuck these guys. They're out of their fucking minds.

Ryan Blake (38:00.5)
somebody else is gonna be like what? Yeah. Yeah. Dude, I hate feedback. The older I get, I hate feedback. Yeah. I mean so much. Yeah. And that is that is more of this. Yeah. Like I wanna just bring people on and bullshit and like my hand grave.

I do too. Yeah, I'm definitely moving more towards I'm just gonna do what I wanna do. And that is that is more of this. And like I wanna just bring people on and bullshit and like rant and rave about something. Yeah.

It makes more sense. It feels better. Yeah. Then like 'cause even like when I was doing some of the podcast stuff, it was like, so what's your artistic process? Sure. You know, and what's the biggest challenge that you've you've run into with clients? And it's like

Sure.

Kevin Mooney (38:43.278)
It's like I've had clients for twenty years, I already know what the fucking challenges are. I'm just waiting to see what this person has to say. And then whatever they have to say, I'm like, either yeah, that's a valid thing, or I'm like, Well, you're doing it fucking wrong. What it's like one of the two, right?

For twenty years, already know what the fucking challenge are. I'm just waiting to see what this person has to say. And then whatever they have to say, I'm like, either yeah, that's a valid thing, or I'm like, well, you're doing it, but it's like one of the two, right? Or like and and what is all someone could listen to that for is be like, yeah, same. You know what I've been running into.

You know what I've been running into in this this networking thing that I'm trying where I network with people. I think naturally I s I slip into this like, I'm gonna just bitch. You know, because I'm like, this person's in my industry, so I can just bitch with them. And I'm finding out that they all wanna be my therapist.

Thing that I'm trying to

Ryan Blake (39:16.216)
Think yeah, I still do.

Ryan Blake (39:21.902)
This person's in my industry, I can just change them. Yeah. And I'm finding out that they all want to be therapist. Sometimes they're like, well, you should go to therapy. I'm like, okay, that's not where that's not what I wanted from this. Like we're supposed to be talking, we're networking, we're getting to know each other from like what makes you tick, how do you think.

And then even sometimes they're like, Well, you should go to therapy. I'm like, okay, well, that's not where this conversation was supposed to be fucking going. Like, we're supposed to be talking, we're networking, we're getting to know each other from like what makes you tick, how do you think? you know, it's not it like, are you good at what you do? It's just that. And then on the flip side of this whole thing where they're like, you need a therapist.

that would be just that. Yeah. And then on the flip side of this whole thing where the

Then they just join in at a bitching level that I find us sitting there just bitching to each other. Which maybe if we were homies, we could just sit and bitch with each other. But like in that situation where you're networking, you can't just be bitching to each other. Like something has to come out of it and turn into some sort of like action item or result or something like that. Maybe there's something.

Then they just join in at a bitching level that I find us sitting there just pitching to each other. Which maybe if we were homies we'd just pitch to each other. But like in that situation where you're networking, you can't just be pitching to each other. Yeah. Something has to come out and turn some sort of like action items or something. Well maybe they're selling something cuo you.

Ryan Blake (40:30.122)
maybe they're selling something to you too. Like you know, they're like, do I need to maybe that's what he's here for is like wanting a solution from me. And you're like, I don't don't I don't know. I I do know that in a lot of these conversations

Yeah. Yeah. Like

Kevin Mooney (40:42.998)
Yeah.

Yeah, I don't I don't know. I I do know that in a lot of these conversations that I've had, I I end up walking away going, I don't like that person. I go

I end up walking away going, I don't like that person. Yeah. Dude. I go.

That person is just not my person. The ability to kind of like off the cuff, you know, have a little bit of a bitch and then move on to something else is like my comfort zone. Yeah. Just to be like, that fucking sucked. Like I don't need to dwell on it and cry. Offload. Like it just needs to come out of my mouth.

Yeah. Yeah. Yeah, that's like this was nuts. Okay, now what? Yeah. Like offload and then here we go. Mm-hmm. And so I don't know, I'm just playing these things. This goes all the way back to that political.

Kevin Mooney (41:25.568)
And and so I don't know, I'm just finding these these people that it and this goes all the way back to that like political thing I was talking about. I'm just like so done with it, man. I it's so hard. I have like a core group of people that I can talk to that it works, and then the rest I'm like, man, like not it there's nobody new that can get inserted into that thing. Yeah. No, I think it's an age thing to do where I'm like I kinda know, you know Yeah Yeah.

Just like so done with it. Yeah, it's so hard. I have like a core group of people that I can talk to that it works. And then the rest of not it. There's nobody new that can get inserted. Yeah. Yeah. No, I think it's an age thing too where I'm like, I kinda know who I know. Yeah. And I like who I like. And unless something like really cool comes up. Honestly, you know what?

Honestly, you know what? This this happened.

This this happened the other day when I was talking to the palette guy, Jason from Palette. and he was just like, I think I'm gonna do a monthly potluck here at Pallet. And my only rule is bring something to share and invite one person. And I was like, That's actually cool. You know, this doesn't give me any work, it doesn't do anything work wise for me, but like you're doing a thing. You wanna have a monthly potluck at your thing. Isn't that cool?

and he was just like I think I'm gonna do a monthly pilot and my only rule is bring something.

Kevin Mooney (42:16.27)
And I was like, that's actually cool. You know, this doesn't give me any work, it doesn't do anything work wise for people. Like, you're doing a thing. You wanna have a month.

Is that cool though? I thought it was cool. I was like, dude, I'll come, I'll bring some chicken wings, I don't know. out what this is about. Yeah.

I thought it was cool. I was like, dude, I'll come. I'll bring some chicken wings and I don't know. Check out what this is about. Yeah. And it's like at least you're like You know, it wasn't like that he wanted to like make a make a new idea or had a new idea or like what if we like I guess what a what why that was cool to me is I've had so many people these days be like, dude, I'm coming up with the coolest thing ever with AI. Sure.

No, it wasn't.

Kevin Mooney (42:46.83)
Sure.

Kevin Mooney (43:00.728)
Sure.

And like let it's a brilliant idea. Let's start a business together about this AI thing. You can do marketing, whatever that means, you know, to them. Yeah. And I'm like, I'm sorry, but your your AI idea isn't new. You're not gonna make any money with it. You know what I mean? So I don't know. I guess maybe what I'm trying to, I don't know what I'm trying to say, but like someone being like, I'm gonna have a potluck once a month. I was like

Yeah.

Kevin Mooney (43:17.546)
Any money. You know what I mean? I do. I guess I do what I'm trying to

Like

Ryan Blake (43:28.835)
Finally, someone is not telling me that they have created an AI thing that you know copies everything that what's that fucking guy?

Finally, someone is telling me that they have

Ryan Blake (43:43.732)
Alex Hermozy does. I don't care what Alex Hermozy does. He he's the one guy that just tal like he talks. Yeah. And so everyone else was like, maybe I should just talk about stuff too. I see what you're saying. Yeah. part of me

Alex Hermode does. Right. I don't care what Alex Hermode does. The one guy that just talks like talks. Yeah. So everyone else was like, maybe I should too. I see what you're saying. Yeah. part of me part of me goes, Why is a coffee shop doing a potluck? Like to me that's the part that kind of gets weird, but again, this is that stupid like strategic brain.

Mm-hmm. Like to me that's the part that kind of gets

Ryan Blake (44:10.126)
Because somebody else would be like throw all the events that you could possibly do. It doesn't matter what it is, it just means that they're meeting and they're at your enjoyment. So next time they think about you, they're gonna have your coffee. I mean the only reason why I don't go there is like I don't need to go sit under an apple tree on a picnic bench outside near the old mill. I that's yeah

Because somebody else would be like, throw all the events that you could possibly do. It doesn't matter what it is. It just means that they're meeting and they're at your joint. So next time they think about you, they're gonna have your coffee. I mean the only reason why I don't go there is like I don't need to go sit under a maple tree on a picnic bench outside near the old mill. I that's yeah

Yeah. But that's because I drink coffee out not even necessity, actually right now it is because if you don't if you stop drinking coffee you'll get fucking headaches for like a week. So the point is that I just like get it on the road. I know that there's many people that do have to go sit and break out their life, pretend that they're doing work, you know, for their SaaS company or whatever the fuck that they do.

But that's because I drink coffee out of it's not even necessity. It's just like, well, actually right now it is, because if you don't if you stop drinking coffee, you'll get fucking headaches for like a week. So the point is that I just like get it on the go. But I know that there's many people that do like to go sit and break out their laptop and pretend that they're doing work or, you know, for their SaaS company or whatever the fuck that they do. but yeah.

But yeah, it's interesting. the event idea holding it, doing it, bringing people together. That I understand, that I get. It was just that first part of my brain was like, Why I don't I don't know.

Kevin Mooney (45:10.016)
It's interesting. the event idea holding it, doing it, bringing people together. That I understand, that I get. It was just that first part of my brain that was like, Why the fuck I would I don't want to go to a potluck at a coffee shop. Like, what's going on? But to be fair, like it's a defensible move, right? Bring people in, let them eat. Yeah. See who you meet. See who you meet.

But to be fair, like it's a defensible move, right? Bring people in, let them eat. Yeah. See who you meet. See what happens. And that's you know what? It's like I don't know, maybe it's a phase of life I'm in. Like I went to an open mic night at Crow's Feet Commons with my neighbor the other day. Whoa. I didn't play, he played, but it was a blast, it was a great time. Like it was just a bunch of people.

Mic night person with my neighbor the other day. Whoa. I play. He played. It was a blast. It was a great time. That's like it was just a bunch of

playing music and you know what maybe what it is is that I work in social media and I I now am like what if I just physically like the song that you just played and I'm like maybe it's just the idea of in real life things that I'm like so excited about. That stuff is so real and it's such part of culture that's missing. And I do enjoy it whenever I go.

What me put it in?

Kevin Mooney (45:58.881)
And

Kevin Mooney (46:04.918)
Yeah. Yeah. And like it's just the idea of him to like excited about that stuff is so real and it's such a part of culture that's missing. And I do enjoy it whenever I go out. Like last week we did something every single night of the week. We went to th two or three baseball games.

Every single night of the week. We went to two or three baseball games. And like just getting everything together and all the kids and all the shit that you gotta take and I gotta bring a water bowl for Louie because it's hot out and all the stuff. Ugh do all this stuff. And then I got there and I was like, This is the best time of my fucking life.

And like just getting everything together and all the kids and all the shit that you gotta take, and I gotta bring a water bowl for Louie because it's hot out and all this stuff. I'm like, ugh, I gotta go do all this stuff. And then I got there and I was like, this is the best time of my fucking life. But that's because I like baseball and I think it's just that all American fun thing. But the point is that on one of the days off

All American funny thing. Yeah. But the point is that on one of the days off, for baseball we went to a bunch of music. And I don't know, I've been to so many bunch of music that

From baseball, we went to munchin music. And I don't know, I've been to so many munchin' musics that I I'm most of the time like, ugh, this fucking thing again. You're gonna hear some no-name band, whatever, spending you're spending like fourteen bucks on a single poor margarita or nine dollars for a beer or whatever the hell you spend, and it's just like this whole thing, really. This is a fucking joke.

Ryan Blake (47:09.742)
Yeah. Spending money on a snow cone.

Ryan Blake (47:23.296)
And

Kevin Mooney (47:27.032)
But we went on Thursday and Larry and his flas played and I thought it was the best time that I have had in a very long time. So I'm still caught in this like old crusty dude like who spent his entire ten years of his twenties just like partying and outdoing things and every munch in music and every show that comes to town and then leaving town going to Portland to see shows and doing all of that.

But we went on Thursday in Larry's class play and I thought it was the best time that I have had in a very long time. So I'm still caught in this like old rusty dude like who spent his entire ten years of his twenties just like partying and out and doing things and every bunch of music and every show that comes to town and then leaving town, going to Portland to see shows and doing all of that and then 30 becoming like

And then 30 becoming like a recluse and just like I don't want to do any of this anymore. And so I'm like figuring that out in my 40s, like where do you want to live? And I don't know, I guess just tying that back into the the the potluck at palette, like I don't know. Maybe if you went, maybe I'd go. But like I don't know. We're going. Well when is this happening? Yeah.

Yeah. Yeah. So I'm like figuring that out in my forties where do you want to live? I don't know, I guess it's just

Ryan Blake (48:09.718)
I don't know. Maybe if you win, maybe I go. But like Dude, I don't know. We're going. That's it. We're going to the potluck. I don't know. He hasn't even texted me yet. I'm gonna text him When's the potluck? Yeah. I think we should go to this potluck. Maybe maybe I should just see what happens. You know? Like I told him I was like, dude, like, you know, people are doing these like daytime raves at coffee shops.

I mean maybe I should. I don't know.

Like I told him I

Ryan Blake (48:36.974)
I was like, you need to do a daytime Ravet palette. And he's like, That's actually a good idea. Yeah dude. Ten AM. Show up and just you know, just yeah. I'll go jump around and party in the middle of the day for an hour.

Damn. Show up.

Kevin Mooney (48:48.375)
Yeah.

You're pretty good at that, by the way. The DJ sounds. See, I I can't go jump around. I can't I can't get into the rave thing. I can't.

See I can't

Can't I can't get into the rave thing. Can't. You know what's funny is I could see you not getting into it. And now it's making me want to make you do this. Yeah. Yeah. I think I think I needed

Yeah. Right get get there and jump around. I think I think I need a a a healthy dose of mushrooms in order to do that. Because for whatever reason, you know, I mean not whatever reason, we all know psychedelics do these things, but it just all that like all that ego goes away and it's just like, yeah, feel that music.

Ryan Blake (49:19.062)
In order to do that. Because for whatever reason, you know, I mean not for whatever reason. We all know seven dollars do these things, but it just all that like Yeah, the pretense and the way

Feel it and but that's the thing I worry about, the thing you just did, sitting in the corner going hmm People are like, What is fucking wrong with that guy?

Yeah. That's the thing I worry about. You just get sitting in the corner going people are like, what is fucking wrong with that guy? Just being that guy. But it's a potluck now, so you even have you have like beans on your face for some reason. Right. We'll see if it's a rave potluck. Am I gonna dress up in a costume and buy mushrooms and go snack on some shirt?

Right. Well see if it's a rave hot look, then I get to dress up in a costume, eat my mushrooms, and then go snack on some you know charcuterie board stuff. It's a rot look. There we go. See, and then I gotta stand in the back and go, and people are just like, it's a rave, it's all good. Literally picturing you just like

It's a rot luck.

Ryan Blake (50:07.01)
See, and then I get to stand in the back of them. People are just like, it's a rave, it's all good. I'm literally picturing you just like just like being super weird in the back corner. I took I took our I took my son to center of the

I took I took our I took my son to like the center of the group at Less Than Jake. And I don't know, I don't know I don't know any of their songs, but I like I know all of their songs. I I just remember hearing it from from the the early days.

And I don't I don't know I don't know any of their songs, but like I know all of their songs. I just remember hearing it from

And I was like, guys, you gotta come in here and you gotta check this thing out. Like you're gonna have a fun a whole bunch of fun. You know, the stand-up bass guy. He's just throwing the throwing the bass around and doing all that fun stuff. And so I took him in there and I was like

Check this thing out. You know, the stand-up base guy, he's throwing the throwing the bases.

Ryan Blake (50:51.884)
So I took him in there and I was like

Kevin Mooney (50:57.016)
J just like barely bopping around like I'm stiff, like just like a forty something year old body, just like, yeah, I yeah, I can do this still. I re I remember how and he was like after half of the song he was like, I think I'm I'm good. I was like, Cool, so am I man. But I'm glad I'm glad you gotta experience that. It's yeah, they didn't they didn't have any circle pit stuff. I would have felt more comfortable in a circle pit.

Just like barely bopping around like a sick. Like a forty something. I remember how. And he was like, after half of the song he's like I was like, Well, so am I man. Yeah, let's get out of here. I'm glad you gotta experience that. Yeah. Circle pit. It's yeah, they didn't they didn't have any circle pit stuff. I would've felt more comfortable in a circle pit.

Close to death.

'Cause you just at least gotta like throw some elbows and run around in circles and you you know you look like a doofus. But like I feel like everyone's watching me. Like I get in the center of those things and I'm like

Mm-hmm. Get in the center of those things, then like

Ryan Blake (51:41.036)
You're like working on your moves. I sort of like you only have like a full a couple of moves, you know.

You know, I start I start like you only have like a full a couple of moves, you know, you're doing the sprinkler or something like that. You're like, man, I look like a dork. And I do look around and there's always someone looking at me. yeah. Like, what is that guy doing? Right. You always wonder why. Like we're all supposed to be looking stupid here. But you're looking at me. So that's the problem with the mushrooms, is I'm gonna be in there being like

I do look around and there's always something. yeah. What is that guy doing? And you always wonder why. Right. You always wonder why. Yeah. But you're looking at Yeah. Why aren't you looking at the band? So that's the problem with the question. Yeah.

Everyone is looking at me. And maybe they are, maybe they're not. But

And maybe they are, maybe they're not. But Mushrooms in Public. Also a great band name. But Yeah. That should be maybe that's podcast though. Mushrooms in public. Podcast number two. Mushrooms in public. Where we just eat mushrooms and say weird shit. Yeah. You wanna make it happen? And we could. Yeah. I mean

Kevin Mooney (52:22.242)
That should be baby, that's podcast stuff. Podcast number two, Mushrooms in Public, where we just eat mushrooms and say weird shit. You wanna make it happen? Good. Yeah. I mean, we I got all kinds of mushrooms. I got them all. Yeah, right. You can just get Whole Foods. There's in cartons there.

They got them all. Like I got lion's mane, I got turkey tail. You can just get at Whole Food. Yeah. They're not even that expensive. It's nuts.

yeah, I don't know. I think I think more stuff like that though is is more fun than interviewing somebody on a podcast. I don't know if anyone's ever gonna listen, but I am making an effort now with the daylight studio to make it happen. Like bring some people in here, have some drinks, just bullshit, see what happens.

No.

Ryan Blake (53:03.756)
Yeah. I don't know if anyone's ever, but I'm making a

Mm-hmm. Yeah. Mm-hmm. Like Prince.

Ryan Blake (53:17.506)
Just see what happens. Just see what happens. I don't know. I tried the the content game.

I don't know. I tried the the content game play and I was not into it and it wasn't working. I mean, to be fair, there were things that were working. You'd put something out and it would get more on the retention graph or you know, you'd get more people to follow you or whatever the metrics were. But I it was soul sucking.

Yeah. I mean to be fair, there were things that were

We get.

Ryan Blake (53:41.902)
Yeah. The fact that you have to like do it so much and maybe this this is my old grumpy man thing, but now every time that I see like a talking head on Instagram or something, I'm like, You have all the time to do this shit. You must not have any clients. Yeah. Like you have all how how come you have all the time to do this? It means that you don't you aren't working with anybody. Well everything on the internet is

Yeah.

Kevin Mooney (54:06.626)
Well, everything on the internet is fake. Yep. It's all fake and it's all bullshit. It's it's quite it my god, that horn outside. I don't know if it's on the recording here. Probably will be. See if Riverside can magic audio that thing out. everything's fake and everything's bullshit.

Yep. Stage fake. Yep. Yep.

Ryan Blake (54:29.368)
Yeah. Yeah. everything's fake and everything's bullshit. And anybody can get a camera or

And anybody can get a camera or their phone out and a a light and they can put it on them and they can just say things and they can get people to buy shit from It's a real fucking thing. Like you would just set up a fake podcast where the camera is looking at you and it's off to the side and you're acting like you're talking to somebody and you're giving out expert ad advice.

Yeah.

Ryan Blake (54:50.86)
Yeah. Like you just set up a fake podcast where the camera is looking at you and it's off to the side and you're acting like you're talking to something and you're giving out expert advice everyone looks at you.

And everyone looks at it like, he was on a podcast. He must be a real fucking thing, you know? It's like anybody can do it. It it's so wild to me. And I fall into these traps where I follow that content. I watch it, and and I'm like, maybe they know something that I don't know. And so I'll even like comment.

Real fucking thing, you know? Anybody can do it.

All into these traps.

God, me too. Yeah. Like maybe they about it. So I'll even like comment you know the the mini chat thing where they're like just comment social and I'll send you the free playbook. Yeah.

Kevin Mooney (55:24.812)
You know, that the the mini chat thing where they're like, just comment social and I'll send you the free playbook. And you I I have emails and messages of these free playbooks and I look at them, like sometimes there's a all right thing in there, the rest I'm like, god, this is a this is terrible. And like how many people just end up buying the entire package for two ninety nine or whatever? Yeah.

Sometimes there's a all right thing in the rest.

This is terrible. Like how many people just end up buying

two ninety nine or it's like somebody somebody on the internet was like you're saturated

It's like somebody somebody on the internet was like, here's how to make a zillion dollars in two seconds. Just go over to Google, find somebody who doesn't have a website, copy their Google My Business page, throw it into Claude, let Claude use Higgs field or seed seed dance or something like that, and it's gonna make you a website. I don't this fucking

Ryan Blake (56:05.41)
Go over to Google, find somebody who doesn't have a website, copy their Google web business page, throw it into Claude, let Claude use Facebook or CPCPNs or something like that, and it's gonna make you a website.

Yeah.

This car s are they driving away now? I know.

Are they drinking? I know, I'm like do you

Unbelievable. Anyways, the idea is that you just copy everything from the profile, you let AI build the website and you sell it to them for 500 bucks. And part of me is like, I should do this. Yeah. Because like 500 bucks, you can't really go wrong from like the client perspective. yeah. And if AI is making it, then okay. But I I also think like, what about all the other bullshit?

Ryan Blake (56:33.182)
Anyway, the idea is that you just

Let AI build my site.

Ryan Blake (56:42.574)
Mm-hmm. Crazy?

Yeah. Because like five hundred bucks you can't really go wrong from the client perspective. yeah, they'll be like sure. Mm-hmm. I also think like

Kevin Mooney (57:01.612)
Like who hosts the website? How you gonna hook that up? How you gonna connect the emails? How you gonna put all the records together? That could take hours in itself to do. And sure someone's out there on the internet's gonna say, Well, you just have Claude do it. You just have AI do it. And you're like, Yeah, okay, okay, okay. Maybe you know.

But

Ryan Blake (57:05.752)
How you gonna hook that up? How are you gonna connect the emails? How you gonna put all the records together? That could take hours to some ensure someone.

Well you just you just had AI too. Yeah, okay. Well how do you know? god, you wake up. How do you know that like it's even the right thing? Like that's the thing I run into too, is like, okay, you build their website, but Well you don't that's the thing about it though, like people put up these Google My and don't even have a website. And so you're like five hundred bucks for the website, whether it's good or bad.

Well you don't that's the thing about it though is like

People put up these Google My Business profiles and they don't even have a website. And so you're like, well, five hundred bucks for the website, whether it's good or bad, or it doesn't matter. They're just happy that they have a website. So and you got your five hundred bucks. It's like, well, okay, maybe that maybe that's a thing. So I don't know, maybe I'll try that alongside the OnlyFans foot fetish thing. Sure. Yeah.

They're just adding to the other website. So

Ryan Blake (57:50.988)
It's like, well, okay, maybe that maybe that's know, maybe I'll try.

Ryan Blake (58:00.846)
Can you automate it is even better? Like, can you yeah, AI AI will build the thing. Can you AI a module that finds these people and reaches out to them for you and then builds it for you and them? Like I think you that would be the kicker. Right. Because then it's just you don't you're literally not doing anything. I mean it's talk to somebody

AI and reaches out for you. I think you can. I think you can. Right. Yeah. I mean, it's I talked to somebody recently who's who's been in marketing for like fifteen years or something like that. And

Fifty.

Kevin Mooney (58:35.212)
He was like, Man, when I left the industry a couple of years ago, I was in the same spot that you're in. Just burnout and tired and annoyed and you hate clients and you hate this and you hate that. And I was like, first of all, that's not all entirely true. Yeah. It's more about how the industry is pushing shit on people and people believe in that shit and then they buy that shit. Right.

industry a couple of years ago. I was in the same spot where you were just burnout and tired and annoyed and you need clients and this and do that. I was like first of all, that's not all entirely true. Yeah. It's more about how the industry is pushing shit on people and people believe in that shit and then they buy that shit. And it doesn't do anything for Right. So like that's the whole thing that I frustrated with. Because now you've got

So like that's the whole thing that I'm frustrated with because now you've got real clients who still believe the shit because there's so much shit out there in the world. Every time I open up Instagram, I'm like, this is all shit. Point is that if you can't beat join them. And maybe that whole like trying so hard and trying to be right and whatever is the right way to do it.

Real clients still believe the shit because there's so much shit out there. Every time I open up Instagram, this is shit. Point is that you can't be

Kevin Mooney (59:27.746)
But I guess the other thought on that that note was like the way he put it, which was a little bit interesting, was maybe there's opportunities that you're not paying attention to. Like how do you help some of these people do strategic things?

But I the other th on.

Way he put it, which was a little bit interesting, is maybe there's offer

Ryan Blake (59:40.078)
How do you help somebody?

strategic things that you don't really want to do. Drop your ego and just say like, yeah, I'll do it because it helps your business. For instance, like ADA components on websites. It's a big it's a big deal. Yeah. I personally kind of don't believe in it. It it's like

that you don't really want to do, but you drop your ego and just say, like, yeah, I'll do it 'cause it helps your business. For instance, like ADA compliance on websites. It's a big it's a big deal. I personally kind of don't believe in it. It it's like there's some I have some fucked up thoughts about it, that's for sure. But one of those more positive thoughts is like you don't need it until you hit a certain size.

That's for sure. But one of those more positive thoughts is like you don't need it until you hit size. Yeah. Like my website does not need to be eighty eight people. Yeah. For the for the forty seven people that come there a month, I don't I don't need eighty eight people. Yeah. But if you're hitting

Like my website does not need to be ADA compliant. Like for the for the forty seven people that come there a month, I don't I don't need ADA anything. Right? Thousands. Or or millions of views or something like that, then like yeah, in fact now you're on the radar of whatever governing authority it is and and so maybe that's that's a fucking thing. And then my asshole response is what I don't want.

Ryan Blake (01:00:28.56)
god. Millions of views or something like that. Yeah. Yeah. So maybe that's and then my ass works.

fucking make websites ADA compliant, put stupid cookie banners on your thing and do you accept mar marketing? Yeah, like I don't want to do any of that stuff. But if I could automate it, pretty all right. But again, then look at the next like tier, the next the the next like crux of everything. The companies that do need it are at fifty million dollars a year.

Okay.

Accept reject. Yeah. Yeah. I don't want to but if I can automate it, pretty all right. But again, then look at the next like tier, the next the next like rocks of everything. The companies that do need it are at fifty million dollars a year. Probably in top line. So fifty million dollar

Probably in top line revenue. So a fifty million dollar a year company is somebody that I want to work for. But then I don't really want to be doing the ADA compliance for them, right? So it's like, yeah, can I help these small guys out and do ADA stuff? Sure. But I don't really want to. And then the big guys. Right. I don't know. Right.

Ryan Blake (01:01:15.572)
your company is somebody that I want to work for. But then I don't really want to be the ADA group. Yeah. It's like, yeah, can I help these small guys out and do ADA stuff? Sure.

But then you just have to convince them that they need it too. Cause it's like you're not ADA compliant. I noticed on your road. D I get all those cold emails, and you probably do too, that are just so stupid. Like, I could do this, I could do that, the other thing. And you're like, does this work for you? Does anybody call you back? Yeah. God, it has to. I mean, I still get emails compliments. And they go

Thank you.

Kevin Mooney (01:01:50.67)
Yeah, it works for them. Yeah. I mean, I still get emails from clients who get these cold emails and they go, Hey, hey, is this anything, Kev? I'm like, they're just trying to sell you this. I mean, people even buy from Google.

Hey, is this anything? Okay. I'm like, they're just trying to sell you. I mean, people even buy from Google. Right? we're gonna put an account executive on your account. You're gonna be talking to the person who you know they really know the platform now. They're gonna they're gonna get you the sales. They're just doing it because they probably get a commission on that thing. Yeah. And they're gonna pump these ads up and use all the AI features and blah blah blah.

Right, because Google will be like, we're gonna put an account executive on your account. You're gonna be talking to the person who, you know, they really know the the platform inside and out. They're gonna they're gonna get you the sales. They're just doing it because they probably get a commission on that thing, and they're gonna pump these ads up and use all the AI features and blah blah blahs, just so that you spend more money so that they get a cut of that money. And it's like, I told I have a client in Redmond.

Just so that you spend more money so that with them. Yeah. It's like I'm playing in Redmond.

And who the Google guy sold them some pipe dream. I'm gonna get you 1200 leads a month. And I don't know if he got 1200 leads or not, but I can tell you that he was like, I'm not getting any s anything of quality out of this.

Ryan Blake (01:02:41.506)
Google guys sold them some i think. I'm gonna get you twelve hundred these I don't know if you got twelve hundred these or not, but I can tell.

not getting these anything quality out of this and then you just signed up with some fucking agency down in San Francisco or wherever the hell they're run and now they're talking all this big talk and they need this and they need to give them access to that and what I'm not saying that they don't need access I'm saying this company is coming in they're they got this big talk they're doing all this stuff. Who the fuck

And then he just signed up with some fucking agency down in San Francisco or whatever wherever the hell they're from. And now they're talking all this big talk and they need this and they he needs me to give them access to that and they want this. And I'm not saying that they don't need access. I'm saying this company is coming in. They're they got this big talk. They're gonna do all this stuff.

Who the fuck in San Francisco knows anything about Bend Oregon and and how they're going to do anything? Yeah, they are operating itself.

San Francisco knows anything about Pandoria and Exactly how they're going to do Yeah. How operate they think this one size fits all. Put all this stuff. Yeah. It blows my mind, but that shit works and those companies make a lot of money. They make a lot of money.

Kevin Mooney (01:03:35.562)
It blows it blows my mind. But that shit works and those companies make a lot of money. I see it on Alex Hermozzi all the time. They'll be like he'll do like a panel and he'll have somebody stand up with a stupid speaker box thing and be like, I own a a marketing agency. We do two million dollars a year. I'm trying to scale to five, you know. And his advice to them is just kinda like how do I say it? It's just

agency two million dollars a year on trying to scale to five you know his advice to that is just

Ryan Blake (01:04:01.366)
It it's just it's just tactical advice. Mm-hmm. And the tactical advice works for those people because they just put it put that They use the same tactic on the client. They just take what he said. And then it's shit. Yep. I am not saying Alex Remosy is shit. I I You're like I like I'm not saying Alex Remosy is shit. Right.

It's just tactical advice to those people. And the tactical advice works for those people because they just put it put that same tactic onto their clients. They use the same tactic on their clients. And then it's shit. I am not saying Alex Ramosy is shit. I I I like that guy. Right. I might be. No, I'm I'm kidding. He

No, okay, okay. He I think he's great, his device is great, but it's so tactical. And that's that stuff that's in the world that I'm so fucking tired of. It's just all of the tactical advice that's out there. Because it differs for every single

I think he's great. His advice is great. but it's so tactical. And that's that stuff that's in the world that I'm so fucking tired of is just all of the tactical advice that's out there because it differs for every single every single person. There's no one size fits all, there's no right way to do it. But

But that contributes to now all of these these influencers who do the same thing. And I am seeing a lot of people step their game up in a personal career.

Kevin Mooney (01:04:53.74)
That contributes to now all of these these influencers who do the same thing. And I am seeing a lot of people step their game up in that personal brand and and whatever I don't know what the other word is. I'm just seeing people do some better work out there, but the tactical side of things is they're just tools. They're tools that you can use. Yeah. And you don't have to use all of them.

Seen people do something better.

Ryan Blake (01:05:15.034)
side They're just tools. They're tools that you can use. Yeah. And you don't have to use all them. And you shouldn't use all of them. Yeah. It's kind of often. It's kind of a mess. It bothers me. But I kind of maybe you could like let go of it. Yeah. And let of that. Yeah. I think it's just too like, you know, you get to a certain age and you realize it's all kind of the same and the shine is gone.

Yeah. It's kind of a it's kind of a mess. It bothers me, but I sh I maybe need to like let go I have to eat some mushrooms and let go of that stuff.

Ryan Blake (01:05:44.054)
Because it's all the same. And it's almost twice as irritating to see these like, you know, 24-year-old marketers that have just discovered a basic foundation of marketing. And they have all the confidence in the world to now record a video about it and talk about why. You know what I mean? Like I yeah, I don't know if I'm explaining that right, but like.

Yeah.

Kevin Mooney (01:06:00.035)
Yeah.

Ryan Blake (01:06:12.63)
It's irritating to me. You know, and I'm just like like my response always I want to say like, yeah, like I remember my first time defining an audience. You're so what you're saying is you can you need to figure out who you're talking to on TikTok before you talk to them. Right. wow. But like because they're doing a TikTok dance in the background, they got like eighty gajillion views on that and I'm like the other thing about content that

Irritating to me. Yeah. You know.

Kevin Mooney (01:06:22.296)
Sure. So what you're saying is you can use

Kevin Mooney (01:06:31.18)
Right.

Update in the background. Well, that's the other thing about the content game is the the hook play and the the retention metrics and all of that stuff. And I think about it, you know, making these these social series that we're we're working on now. I go, there's no hook designed into this thing. Is it is it ever going to work?

Is it is it ever going to work? I I think there are examples like for copy.

I I think there are examples like Brooklyn Coffee Shop who have who have made that thing work, but I just I'm starting to have less and less confidence about the things that I know to be true because there's so much of the other stuff out there. I'm watching these videos of these people talk about how you have your hook in the first couple of few seconds and then you have to do some

Starting to have less of

Ryan Blake (01:07:16.846)
Because there's so much of the other stuff. I'm watching these videos of these people talk about how you have your book in the first couple of seconds, and then you have to do some explain thing, and then you have to like show the thing that you're explaining, and then you have to have this secondary book just to bring their attention back up to where it should be.

explain thing and then you have to like show the thing that you're explaining and then you have to have the secondary hook just to bring their attention back up to where it should be. And you have to do that every 15 seconds. And so all that does is make a script out of out of the content. And so you have to keep doing that over and over and over again. And in my mind like that's just fucking boring.

Yeah, it's about it.

So you to keep doing that over and over and over again. Like that's just fucking boring. Yeah. Yeah. I guess the argument for it is if you made a series of videos and push that

I I guess the argument for it is if you made a series of videos and you push that out through brand awareness or traffic ad or something like that and you just get a bunch of eyes on it, you're eventually gonna convince somebody to buy from you.

Ryan Blake (01:08:08.128)
And there's three hundred and fifty

And there's three hundred and fifty million people in this country. And how many of those people do you need to actually buy from you in order to make some pretty decent money? Well, not very many, if you think about it. So it's just this like short term play. There's very few people that I think I see over the years that still run that playbook. That's the thing about it, is it just doesn't live for very long.

How many of those people do you need to actually buy them in order to make some pretty small? Not very many things. Yeah. So it's just this like short-term play. There's very few people that I think I see over the years that still run. That's the thing about it. It just doesn't live very long. Yeah, it's a spurt of energy. That just

doesn't go anywhere. I mean it's like a one-hit wonder versus being the Rolling Stones. Right. You know, like, dude, that drives me nuts. I remember that actually reminds me. Like I remember when that song Old Town Road came out, or whatever, Old Town Road. Yeah. Dude, and everyone was just like, this thing is amazing. And like he figured out that like if the song itself is shorter, he'll get more streams.

Right.

Kevin Mooney (01:09:04.738)
Yeah, that's it.

Ryan Blake (01:09:17.218)
Blah, blah, blah. And I remember saying to so many people, I was like, dude, no one's gonna remember who the guy is, like three years from now, two years from now. And everyone was like, no, this is absolutely revolutionary. And was like, no, the song sucks. Yeah. It's a j it's catchy like a jingle. But like, no, it sucks. And then, you know, the funny thing is, like, yeah, and everyone probably amped the poor dude up to think this and that. And then like

I don't have a clue. Yeah.

Kevin Mooney (01:09:32.152)
Song sucks. a sh it's catchy like a chain bowl.

Kevin Mooney (01:09:39.736)
Yeah, yeah.

Ryan Blake (01:09:47.476)
A year later his popularity went down. So it's like this is gonna be so controversial. But in my opinion, like he came out as gay and I'm like, You're not gay. You're just trying to like that's your next hook. It's your next thing to try to get in the spotlight. Yeah. Same thing. Just flash in the pan, gone. And yet there are still bands or musicians out there that

You're late.

Kevin Mooney (01:09:53.28)
So came out as gay not gay. Sure. That's that's your next hook. That's your try to get your spike up. It's like the Hawk Tua girl. It's the same type of a thing. Yeah.

Ryan Blake (01:10:14.348)
They do the long term play 'cause they are actually musicians at the end of the day. That old Town Road guy is not a musician. He did he hit play on a you know, a beat that he found an Apple whatever and like said a thing and then it got kinda popular, so he got Billy Ray Cyrus to come and sing a thing on it. Thanks to Billy Ray. Go. And I'm like, No, no, no, no, no.

They do the long term thing as they are.

Kevin Mooney (01:10:22.062)
Yeah.

Kevin Mooney (01:10:25.88)
Yeah.

Kevin Mooney (01:10:33.72)
Thanks, Billy Ray.

Kevin Mooney (01:10:38.188)
Yeah.

You'll never be around. You'll never be around. Versus, and I think that just ties into there's still real artists out there. There's still people trying to make something real. It's just there's new tools, to your point. There's new tools and all these marketing people, they get so excited like you need to do the tool. Maybe. Maybe you do. You probably don't. So I think the hardest part about

I'm too there's still R.

Kevin Mooney (01:10:51.671)
Yeah.

Kevin Mooney (01:10:57.23)
Yeah. Maybe maybe. Maybe. I think the hardest part about the AI tools right now for me is that you could spend fourteen hundred dollars a month on every single platform just to try to figure out how the what's going on or how to use it properly. It is fucking wild.

And you could spend fourteen hundred dollars a month on every single

What's going on? What's going on? Yeah. And I'm about to like drop some money.

And I'm about to like drop some money into some of the the video ones to see what what we can do with it. But God, the reality is you just and I don't wanna sound like money is scarce. It's more like

But the reality is you just I don't wanna sound money is scarce. It's more like how much time do I wanna spend on this thing? Time is money

Kevin Mooney (01:11:36.876)
How much time do I want to spend on this thing? And time is money, and then the money is the money, and it becomes like, because I can get sucked into AI. I have been I have so many like skills that I'm in the middle of building on Claude right now that it I'm like, well, this just sucks. This didn't get me there. And it's probably me not knowing how to prompt the damn thing correctly, but I don't know. I also can't stand.

I have been I have so many like skills.

On Claude right now that

Yeah. Yeah. It's probably lead on.

Ryan Blake (01:12:03.32)
I also can't stand this this just what would happen. Sending sending somebody that I'm working with. Here is a piece that I have like the plot of or chat of about and it's like DM your verbate. Yeah. When I say DM your verb it's it's presentable. And I hand it over to somebody and then they just run that back through Claude.

This this just fucking happened. Sending sending somebody that I'm working with. Here is a piece that I have like beat Claude up or chat up about. And it's like damn near perfect. When I say damn near perfect, it's it's presentable. And I hand it over to somebody and then they just run that back through Claude and it they spit something out and they go

And it they spit something out and you go and you're just ping pong and just ping pong dinking and dunkin' yeah you're dinking and dunking 'cause then you enter into your cloud and you're like, Well, what should we do with this? Right. It's like

You're just ping ponging a fucking yeah, you're dinking and donking a fucking AI thing around. Right. And I go, what in the fuck are we doing? Nobody's thinking about anything right now. Like if we think I don't know, maybe we're on the

Yeah. And that that's if you do think, I don't know. Maybe we're on the precipice. Maybe we're just tired because we're tired. But maybe there's a precipice of like where thinking is gonna be a very valuable tool. Maybe. Do I want to hang on that long to find out? I don't know. I don't know. I think I want to make sort of the reference foot.

Kevin Mooney (01:13:05.62)
Even do I want to

I don't know. I think I just want to make Lord of the Rings foot fetish stuff, man. Game of Toes, man. God, can you imagine though, like the props that we would need to make for the Game of Toes series? That would be so much fucking fun. I've been thinking toe condoms.

Dude, I just wanna make game of toes. Game of toes, man. Can you imagine though what the cost that we would need to make?

Ryan Blake (01:13:26.766)
That would be so much fun. It'd be so much fun. I can dig it little toe condoms.

Mm-hmm. So are these just regular condoms cut down to size? No, I think they're little toe condoms. So we just call up China and we say, hey. We need to condoms. this now okay, now this. This gets into something really quick. A little bit strategic, but my point is though that we make content the product that we're going to sell in. Yes.

So are these just regular condoms cut down to size? So we just call up China and we say, Hey, this now, okay, now this gets into something really good. It's a little bit strategic, but my point is though that we make the content that features the product that we're going to sell in it. Genius.

Yes. Now of a sudden all these toe fucking freaks are going to be buying to cones. Said like this. You need to toke connect setters. Yeah. That's what you're saying. With feet. Right in the middle of this conversation, you told me that we are you guys hear me first. Right here. Right here, right now. Right here, right now. Mm-hmm.

Now all of a sudden, all these toe fucking freaks are going to be buying toe condoms. Why?

Kevin Mooney (01:14:15.886)
Because the game of toes the game of toes said like this is so we're trendsetters. That's what you're telling me right now. Right right in the middle of this conversation, you told me that we are trendsetters. You guys heard it first, right here, right now, right here, right now. That's fucking incredible.

Yeah.

I gotta I gotta piss. Do you gotta piss? No. Alright, we'll pause for a second, come back. Which means I'm gonna leave this thing running.

Yeah.

Yeah. I know I I figure we go another like thirty minutes or so and then we call it a day.

Ryan Blake (01:14:51.862)
Jimmy Johns. Yeah. I know I I figure we go another like thirty minutes or so and then we call it.

Ryan Blake (01:15:03.455)
And so.

Ryan Blake (01:16:02.382)
Yeah. Maybe I should.

Ryan Blake (01:16:09.814)
We said get it delivered here.

He said get delivered here.

Jimmy Jones.

Ryan Blake (01:16:17.738)
What's funny is I only have a DoorDash, but I'm like, dude, Jimmy Johns was the OG of the delivery.

Or that actually what would you Yeah how did it deliver?

Ryan Blake (01:16:30.766)
ho.

Kevin Mooney (01:16:37.902)
It's definitely a delay in the we'll see how it could also just be the

Definitely a delay in the Yeah. We'll see how it could also just be the work it out in post. Well we'll see if

We'll we'll see if

It could just be the delay on the video feed. It's like the thing that I don't know about.

I just do the delay on the

Ryan Blake (01:17:01.184)
And we're back after that short break by our sponsor, Wild C B D.

Welcome. Short, short, short break.

And Curse. Thanks, Curse. I am going fishing after this. Yeah. We're gonna go up to the upper to shoots. fly fishing? Fly fishing, yeah.

And curs.

Thanks, Kers.

Ryan Blake (01:17:18.658)
Really? Dude hell yeah. Where are you going fishing? We're gonna go

Yeah. Yeah. You fly fishing?

I need to get a rig. I need to get a fly fishing rig again. Come come with me, I'll show you. I got all kinds of gear. It's funny, Chris and I Chris is kinda long.

Come come with me, I'll show you. I got all kinds of gear. It's funny. Chris and I Chris has got a longer career in fishing. He was a he looks like it. He duh he dress he dresses like it, even if he doesn't think he dresses like it. He dresses like a fly fisherman. yeah.

He looks like it. You know, he does yeah. He doesn't think he does. yeah. He does. He's wearing Seager. yeah. He's got gingham western pearl snaps. I know he fishes. Yeah. Yeah. Yeah, we so he used to be a guide for

Kevin Mooney (01:18:01.816)
He's got the pearl snaps for sure. Yeah. yeah, we so he used to be a guide in Colorado. He's got an interesting check Yeah, he's got an interesting story. You know, Chris is very protective of like who he is and his life and and he likes to be secretive and stuff. but like when you learn about it and it's it's like, yeah.

Also checks out, dude. Yeah. Why does that all check why does that check out so much? You know, Chris is very protective of like who he is in his life. yeah. but like when you learn about it and see like somehow ended up in

Of course that makes perfect fucking sense, dude. But yeah, he he somehow ended up in in Colorado and started working for this fly shop. And I think he started I think he started with guiding there. And then the owner was like, Hey, you know about like the internet and stuff, right? And he was like, Yeah, sure.

And started working.

Ryan Blake (01:18:46.99)
I think he just started with ID there. And then the owner was hey, you know about like internet and stuff, right? He was like, Yeah, sure. Yeah, man. Like you just you plug a thing into your computer and it dials up.

Right. So the guy was like, Do you wanna figure out this like internet marketing stuff? And Chris was like, Sure. So he started figuring out the internet marketing and then eventually left. But I think he was a guide for I don't know, I'm gonna just make something up, seven years or something like that. So rowing rowing drift boats, dealing with clients, giving them cigars and whatever they whatever they asked for so he'd get a bigger tip and you know, kind of the the the guide.

Sure, so we started figuring out.

Ryan Blake (01:19:19.118)
I can be here.

So rowing, rowing repost, clients, convention bars, whatever they whatever they ask for. Yeah. The concierge guide. That's what you like to learn about.

That's that's where he like learned about a lot of his I don't know, I don't want to say just beliefs, but that early day of marketing was really

I don't want to

That early day of marketing was really

Kevin Mooney (01:19:49.09)
was like what's the word? It was just high touch. Right? Like if they made it if they made it to you, then you wanted to give them the best the best time. You wanted to show them the best time. It wasn't just about putting them on fish. It was like what makes them comfortable.

Just high touch. Yeah. Right? Like if they made it if they made it to you, then you wanted to give them the best the best time. Wanted to show best time. It wasn't just about putting them on stage. It was what makes them happy. Yeah. So it's like, this one guy he he was going to this job.

Right. So he's like, this one guy, he he was going to the shop for years and years and years. And he always wanted a Pepsi every time he came out. So I'd just go buy a pallet of Pepsi, you know, and every every time he'd show up, I'd hand him a Pepsi and he'd hand me like four hundred dollars in tips, you know. but the point of the whole entire story is that after his guiding days, he was

He always wanted a Pepsi every time he went up. So I just so and every every time he'd show up, I handle Pepsi. And he'd hand me like four hundred dollars in tips, you know. the point of the whole entire

Ryan Blake (01:20:35.05)
After his guide, he was very jaded. And while he was jaded, I was like on the blurry. And I was just in it as much as I just Brad Pitt. Just Brad Pitt in it. I was like, man, how do you shadow that? Yeah. You know, that's not funny. But like how do do it, right? Which is weird that he handled the guy a Pepsi. Right. Because

very jaded on fishing. And while he was jaded, I was like on the cum up of learning fly fishing. And I was just in it. I was watching videos. I was learning how to just Brad Pitt in it. I was like, man, how do you shadow cast? You know, like what it you know, that's not a real fucking thing. But like how do you do it, right? Weird he was shadow cast. Right. Because the race is right.

The phrase is Coca-Cola. Coca-Cola. Coca-Cola. Pepsi. that what you that's what I learned when you're casting? Coca Cola. Coca. I mean that's I don't know where you learned that. I didn't learn that in my air. I was in high school. Dude, that that's the thing about going to high school in Central Oregon is fly fishing was a class. Sure. Mm-hmm. Didn't I know that? Well, I didn't take that class.

Is that is that what you learned about? That's what I learned.

I mean that's I don't know where you learned that. I didn't learn that in my my thing. Yeah. Dude, that that's the one that I think five is sure. That's crazy. Did not know that. Well, I didn't take that class down in California. No. but yeah, I was I was learning how to do it and I was I was out like

Ryan Blake (01:21:33.122)
California. No. but yeah, I was I was learning how to do it and it was I was

I was single. I was single. So I was out like four times a week, man. Easily four times, if not like seven days a week, right? But yeah, I s I started with nothing in terms of like fancy gear. And within a couple of years fancy, fancy shit. I mean, I just I didn't know like something something no, I that I got into that. Really?

simple. Yeah. So I was on, you're just like four times a week. Yeah. Four times not like seven days a week, right? But yeah, I s I started with

Ryan Blake (01:21:58.402)
within a couple of years. you get deep. You get deep. I mean did you get into the like stomach pumping? No. dude, I got into that. I was like, all right, like I don't know what the hatch is. So I'm gonna like guess and then I'm gonna catch my first couple and I'm gonna stomach pump to see what flies they're eating. I'm gonna replicate that.

So I'm gonna let my first pump hole and then my stomach pump on the prize there.

That's weird. Yeah, of course. Sure. But I don't need to pump the stomach of a of a fish. I didn't go that I didn't go that deep. It w I mean I I guess I went deep on other things. It was more like the nuances of the gear. Cause I would get out there, I had some hundred and forty dollar rod, and I was like, man, I just can't I can't reach I can't reach the spot where the fish are.

And it worked. Yeah, dude. Yeah, it worked. But I don't I got way into it. Yeah. I was stomach pumping. I was stomach pumper. I didn't go that deep. It would I mean I I guess it went deep on it was more like the nuances of I would get out there, I had some hundred and

Ryan Blake (01:22:45.251)
It's not so whippy. I can't reach the spot where the dish are you know.

You know, and so you listen to the fly shop, they're like, You gotta buy the eight hundred dollar rod. And you're like, so I get the eight hundred dollar rod and I was like, Yeah, this thing's red. And then I try to like you know cast a streamer all the way out there, which is just a little bit bigger than a a a dry fly or a heavy nymph or something like that.

Yeah. It'll land you exactly where you need to go. So I get the eight hundred dollar rod and it's like, yeah, this thing's bad. And then I try to like cast a screamer.

Bigger than a tried fly.

And I go to the fly shop, they're like, You need the twelve hundred dollar rod. And I'm like, Really? So I buy so I buy I buy the twelve hundred dollar rod, and then I get out there and I'm like, I it's no different. It's not any better. And they're like, Well, you need No, no, you need the fly line that gets the fly out there. I'm like, all right.

Ryan Blake (01:23:13.55)
Then I go to the fly shop really.

Mm-hmm. And I'm like, really? And they're like, yeah. So I buy buy the twelve hundred dollar rod. And then I get out there and I'm like, it's no different. It's not any better. And it's like, well the $2,500 rod. I'm like, all right. So I buy the $100 fly line, I get it put on, and like

So I buy the hundred dollar fly line, I get it put on, and I'm like, man, every time I'm stripping this streamer back, it just sits on top of the water. Like, isn't it supposed to be down low? And they're like, that's because you have floating line. You need intermediate line. And I was like, all right, so I get intermediate line. And I was like, this is pretty all right, but it doesn't sink very fast. They're like, that's because you need sink line.

Man, every time I'm streaming a streamer bag, it just sits on top of the water, like, isn't it supposed to be down low? And they're like, that's because you'd have floating line. Intermediate line? And I was like, all right, so I get intermediate line. And this is pretty alright, but it doesn't sink very fast. They're like, that's busy. And so I get sink line and intermediate line and floating line and dry line and nymphy line and all these fucking lines and all these rods.

And so I get sink line and intermediate line and floating line and dry line and nymphing line and all these fucking lines and all these rods. And after a couple of years, I'm like, I'm burnt out. None of this none of this stuff means anything. It's all just fucking jargon. Like the fish, they just eat. They eat all day long. They just eat all day long.

Ryan Blake (01:24:15.148)
Yeah for couple of years I'm like I'm burnout. Yep. None of this none of this stuff anything. It's all just fucking jargon. Like the fish. Yeah. They just eat They eat shit. They eat all day long. Yeah. They just eat all They eat dude, honestly, I remember pissing my dad off so much because he had been doing the same thing. Like getting into it into the house I was in growing up, like we were walking distance from the Deschits in Tomalow. So we just like go down there. And he was like mega or whatever.

Doing the same thing. into it in the house I was growing up like wow.

Yeah. Twin bridges or whatever?

Yeah. Wait, tw is that what it's called? You go down in the canyon. huh. Yeah. Yep. Yeah. Yep. And Dude, it was like he was all into it and I had just been like doing it in high school, like so much, and I literally like got a Costco thing. And he was like, We're down there and he's like, dude, I just not get anything and I'm like, Man, let me get down here and I like get it and I just snag three and I'm like, Your gear doesn't matter. It doesn't matter. It really doesn't matter.

Kevin Mooney (01:24:47.852)
Yeah. You go down in the canyon, there's that little bridge and you can like walk up in there, people float and shit. Yeah, yeah, yeah. And

Kevin Mooney (01:25:14.39)
Here doesn't happen. Doesn't matter, man. Doesn't matter. Same shit. Like so my my kid's cousin's nine.

Same shit with like so my my kid's cousin, he's nine, so he's two years older than my son, and he's got the like I don't even know the name, but the fourth mountain bike and the dip, bit, dip, bit, and they were like building jumps at their house the other day. And my kid, just because he likes Minecraft, he's got a Minecraft themed bike from Walmart that was like $120, maybe.

Yeah. Yeah, yeah, yeah.

My kid just because he has Minecraft instead of Minecraft like Walmart. Yeah, buddy was like a hundred.

And he's just like his cousins getting so pissed. Like, so my son's nailing the jump and he's just like doing all this shit and he's like going and his his cousins like can't do it. But he's got the really like the six hundred dollar whatever kid mountain bike. And I'm like, it doesn't doesn't matter. Really doesn't matter. Unless you are like Sean White.

Kevin Mooney (01:25:44.201)
And just

Kevin Mooney (01:25:49.592)
Yeah shit and going and doesn't say we can do it. But he's got the really like the six hundred dollar whatever kid Mount White. None of that ever matters. It really doesn't matter. Unless you are like Sean White. Sure. And you're so dialed in.

Sure. And you're so dialed in that like the edge of your board on this icy day is gonna make a millisecond of a difference while you're trying to do a triple corpse hammer blow, hunger fist McTwist combo. I mean that's like Yeah. Yeah, it's the best. Yeah. Of course. It's the same it's the same thing in flight issue. I got into like fly tying the five

Right. Right. I mean, that's my favorite combo by the way. Yeah. Yeah. Yeah. No, it's the same it's the same thing in fly fishing. I got into like flying tying the flies and spent thousands of dollars because you can't just buy like enough to fly tie four flies.

'Cause you can't just buy like enough to fly no five four flies. Yeah. You you buy a you have to buy the spool and the the all of the the feathers and all that shit.

You you buy an you have to buy the spool and the the all of the the feathers and all that shit and you fly I can't I keep screwing this word up you tie four hundred flies and if you want another color you gotta spend another couple hundred bucks just to tie four hundred of the other color and it's the same goddamn fly. Anyways, when when we were both

Ryan Blake (01:26:51.128)
400 points. Mm-hmm. And if you want another color, you gotta spend another couple hundred bucks just to tie four hundred of the other color. Yeah. And it's the same goddamn flight. Anyways, when when we were both so he he was in like done burnout phase, I was still like growing phase. And then I got pretty burnt out of just like doing the same stuff all the time.

So he he was in like done burnout phase. I was still like growing phase.

And then I got pretty burnt out of just like doing the same stuff all the time. And we were both burnt out together. And then I started asking him about drift boats. Because I knew nothing about it, but I was like, maybe there's a whole nother game that I've never played before. He's like, dude, you don't even know. You've never even been on a boat fishing. I'm like, No, man, no. It's about to.

and we were both burnt out together. And then I started asking him about their books. Because I knew nothing about it. It's like, maybe there's a whole nother game that I've never

Don't even you've never even been on a boat page. You're like, my god, this whole universe is about to explode in my face.

Kevin Mooney (01:27:44.2)
Yeah. So he sends me this Craigslist listing of this wooden drift boat over in Eugene. And he's like, That's a sick boat. I was like, It is sick, but I don't I don't even know what I'm looking at, right?

It is sick, but I don't I don't know what I'm looking at, right? And he was like just buy it man, just buy it. Single, I got all this. Yeah, you're like Alright. Yeah, all right, sounds fucking good to me. So I go over to Eugene, actually Chris and I went over to Eugene and I I dropped five grand cash on boat and then it sat in the fucking drive.

And he was like, just buy it, man, just buy it. And I'm single, I got all this cash in on hands. All right. Yeah, all right. Sounds fucking good to me. So I go over to Eugene. Actually, Chris and I went over to Eugene and I I dropped five grand cash on this boat, and then it sat in the fucking driveway for like two years. Because I was still burnt out on the entire thing. It's a very long way of saying about a year ago.

Because I was still burned down on the entire thing. It's a very long way of saying about a year ago.

Chris was like, I think I'm thinking about fishing again. And I was like, I've been thinking about fishing again. And so all of a sudden him and I have been just fishing a lot, just going out. And we took the we took the boat up to Montana last year and floated the rivers up there and fished and we didn't catch a lot of fish. It was like a weird, you know 'cause they don't they have all the rivers that are undammed and so it's like

Ryan Blake (01:28:33.199)
And I was like, thinking about fishing. And so all of a sudden him and I have been just fishing. Just going out. And we took the we took the boat to Montana last year and floated the rivers up there and fished and we didn't catch a lot of fish. They don't they have all the rivers that are undammed and so it's like

How's the snow melt? Is there a big snowpack? You're gonna have water all year. Low snowpack, it's gonna be fucking rocks by the end of the year. Anyways, we've been doing that. We've been going up to the upper dischutes this year. I've taken the boat out this year more times than I have in the last five fucking years. And it's been fucking great, dude. So great.

How's the snow belt? Yeah. Big snowpack, you're gonna have water all year. Low snowpack, it's gonna be lots. But yeah. Anyways, we've been doing that. We've been going up to the upper issues this year. I've taken the boat out this year more times than I have in the last five years. And it's been fucking great, dude. So great. I bring two cigars.

I bring two cigars. So I smoke two cigars on the trip. It's like start, just get in the boat and light that fucker up and start going right there. It's so much fun. And it's been so good for my mental health to just like I'm not thinking of work. I'm not doing anything. I'm just floating down this river and communing with nature, man. Just being around it. The sounds of the water, the trickles.

So I smoked two cigars on the trip. It's like start, just get in the boat and light that boat. Yeah. Dude, that's the key. It's so much key. And it's been so good for my mental health to just like I'm not thinking of work. Yeah. I'm not doing anything. I'm just floating down this river. and just communing with nature.

Ryan Blake (01:29:48.822)
Yeah. All of that sounds good. But the point is I'm going fishing after this and so Hell yeah. Dude, like I was looking last night at I mean, there's all these terms now, but I was looking at one hitters, you know, and just like the dugout and the whole thing, and I was like, dude, I could hook this to my dry bag on a float and just like

It's so nice. All of that sounds stupid. But the point is I'm going fishing after this and I'm so excited. Hell yeah. Yeah. Like I was looking last night at

Kevin Mooney (01:30:10.05)
Yeah. Mm-hmm.

I'm like, because that's all that that is all I care about anymore. I used to care about like gear and this and that. Now I'm like, dude, just bliss me out on some fucking nature. Yeah. and maybe I'll get some dope Mexican food when I'm done. Yeah, it's it's been a lot of it's been a lot of fun. It's so nice to just have that. And the spot that we've

Yeah.

Kevin Mooney (01:30:20.876)
Yeah. Yeah.

Kevin Mooney (01:30:26.412)
yeah. When you're done for sure. Yeah, it's it's been a lot of it's been a lot of fun. It's so nice to just have that and the spot that we've been going, you know, we can stretch the float out. It's probably like if you went straight down

It's probably like if you went straight down it could be like two and a half, three hours. Just like anchorage slow. The fish are there. The first day we went we had

You could be like two and a half, three hours. But we've been like stretching it to six hours. Just like anchor up, light another cigar. You know, like, I don't know, the fish are there. The first day we went, we had I think Chris is exaggerating on this. He was like 100 fish day. Easily a hundred fish. I was like.

Yeah. I was like, we might have to go high, you know. But I think Chris might be an exaggerator when it comes to fishing. He's as he gets older, he's turning into the Fisher storyteller. But we had a good fish. And then the last like three times that we've gone up, we still

We might have had twenty five, you know, but I think Chris might be an exaggerator when it comes to fishing. I don't know.

Kevin Mooney (01:31:20.45)
Yes, for sure. But we had a good fishing day. And then the last like three times that we've gone up, we still now we're probably really in the like ten to fifteen range. And he might say fifty, but you know, we're still having f fifteen fish a day. Like, that's killer. We had like three in Montana. I was shocked.

In the like ten to fifteen range, and he might say fifty, but you know, we're still having fifteen fish a day, like yeah. Dude, that's huge. We had like three in the shot. Also, to be fair, that was the first time fishing on the boat this time from Alaska. Which Alaska's weird. When you fish on the boat there, and maybe this is just the way that the guys had

Also, to be fair, that was the first time fishing from the boat, aside from Alaska, which in Alaska's weird. When you fish on the boat there, and maybe this is just the way that the guides have it set up, but you just stand there with your like your rod hanging out the boat, and you're just hanging a bead underneath the indicator and you're just waiting for the the bobber to go down. But like that's not really how you fish from a boat. Well

Yeah. But you just stand there with your like your rod hanging on the boat and you're just hanging a bead underneath the indicator and you're just waiting for the the bottom to go down. Yeah. But like that's not really how you fish from a boat. Well on other routes. In Alaska I guess it makes sense. Yeah. All the fish is shit on the bottom. Yeah. But anyways, fishing from the front of the boat.

On other rivers. In Alaska, I guess it makes sense. All the fish are just eating shit on the bottom and they're just there. And so you just like hope you hope you hammer one. But anyways, fishing from the front of the boat is a different frickin' ball game. And the first day that we were in Montana, I was a fucking mess. We showed up, we left at four in the morning from Bend and we drove to Bozeman. And it's like a twelve hour drive.

Ryan Blake (01:32:26.296)
different ballgame. The first day that we were in Montana, I was a fucking

We showed up, we left at four in the morning from Ben and we drove to post. It's like a twelve hour drive. And I don't know, stopped or twice or something like that. We got there probably like six or seven. We went straight to the car and it was like double whiskey cups, like first day in like five years that it was a week from.

And I don't know, we stopped once or twice or something like that. We got there probably like six or seven. We went straight to the bar and I was like, double whiskey Cokes, like first day in like five years that I was away from my family. So I was all jacked up. I'm like, fucking hit it, hit it, hit it. I drank like four or five double whiskey Cokes, and then we went home.

Mm-hmm. So I was allowed So you're just like a hundred miles an hour. I drank like four or five double whiskey drinking.

And poured a glass of whiskey and had a cigar. I was a fucking disaster the next day. So I'm like half puking off the boat, half trying to fish. And Chris is like, you're missing all of the fish. He's like, right now, go. I'm sitting there going, like, what are you talking about? This there's nothing. I can just see Chris's.

Ryan Blake (01:33:13.046)
And poured a glass of whiskey and had a cigar. I was fucking disaster than this thing. So I'm like half being off the boat, half trying to fish. And Chris is like, you're missing all the fish. He's like, right now, go. I'm sitting there going like, what are you talking about? This this has a huh I can just see Chris's just face too, just like

So unimpressed. So unimpressed. He was he I mean, to be fair, Chris has taught me a lot about a lot of things and a lot about fishing, but I didn't know, like, I didn't even know where to cast. Because I'm thinking in my brain, I'm I'm standing on the the bank. And I'm like, I just I just cast through like a spot 178 times and I'm like someone someone's gonna bite something there.

Yeah. So unimpressed. He was he, I mean, to be fair, Chris has taught me a lot about a lot of things and a lot about fishing. But I didn't know, like, I didn't even know where to cast. Because I'm thinking in my brain, I'm I'm standing on the paint. And I'm like, I just you're just I just cast through like this spot 178 times, and I'm like, someone someone's gonna fight me. Yeah. So we're we're going down and I'm

So we're we're going down and I'm like fishing in front of me and then I'm like, that looks good. And I turn around and I cast backwards and and then I like hook a tree. And he's like, What the fuck were you doing? Why did you do that? I was like, it looked good. He's like, We have 10 more miles of river, like just fish forward, dude. You know, all right, fun. You know, by the end of the trip, I'm like, okay, I get this. But like fishing off the boat was a way different experience.

fishing front of me and then I'm like, and I turn around and I cast backwards and then I like hook a tree and he's like, what the fuck were you doing? Why did you do that? He's like, why are you doing this? He's like, we have ten more miles of river. Like just fish forward, dude. You know by the end of the trip I'm like, okay, I get it. But like fishing off the boat was like what you're

Kevin Mooney (01:34:36.736)
And when you fish around here, you go down to the lower to chutes, you can't fish from the boat. So it's if you think about it, it's kind of a waste of fucking time. You drag your boat all the way out there, you drive down into the canyon, you launch your boat, you pay eighty bucks for someone to move your truck.

And when you fish around here, you go down to the lower issue you can't fish on the boat. So it's a if you think about it, it's kind of a waste of public time. Drag your boat all the way out there, drive down to the canyon, you launch your boat, you pay eighty bucks for something to move your truck, you have to float down and fight with all the other guys.

You have to float down and fight with all the other guides, and then you have to get out of the boat just so that you can fish. It's like what a waste of fucking time. So so, anyways, up there, you there's nobody up there, and you just float and fish and smoke cigars. It's fucking great. However, you are in Lapine. You're right down in Lapine. So the shit that you see is really, really weird.

Then you to get out of the boat just so that you can fish. It's like what a waste of fucking time. Yeah. Why am I in yeah, anyways, up there you there's nobody up there. And you just float and fish. Yeah. However, you are in your

So the shit that you see is weird. Yeah. I mean there was a snowmobile in July. Just like stuck in the the ditch. This is like somebody was out there driving a snowmobile in the winter. Yeah, totally drunk.

Kevin Mooney (01:35:20.14)
I mean, there was a snowmobile in July, just like stuck in the the ditch. This is like somebody was out there riding their snowmobile in the winter, you know, probably drunk, trying to shoot something, and then they crashed and then they were like, fuck it. Fuck it. And they just left it. And in July, they still hadn't got it yet. You know, there's just shit like that up there. So it's fucking weird.

trying to shoot something and then they crashed and then they were like Yeah fuck it and they just left it. Yeah. And in July they still hadn't got it. You know, there's just shit like that out there. So it's fucking weird. Yeah. It's weird, but it's it's a good story short, that is what's exciting. So pre funky courses tanky courses as our official

It's weird, but it's it's a good time. So long story short, that is what I'm doing this afternoon. So pre funking with some coors. Thank you, coors, as our unofficial sponsor.

tears. You got a Mexican friend, someone spits in their ear. You ever heard that song? No. What? I don't know. I don't know like cool trendy things. I don't think this is cool trendy. it's Johnny Paycheck. Who's Johnny Paycheck? my god. Alright, I'll we'll we're gonna play this song once we're done doing this. I guess I guess my god Let's just write Okay.

Hmm. No. Yeah. I don't know I don't know like cool trendy things. I don't think this

Kevin Mooney (01:36:19.032)
Who's Johnny Paycheck?

Okay. I guess I just don't even know, man. See that's I wonder let's just try it. Let's try it. I don't know. fuck me.

Kevin Mooney (01:36:39.884)
See, that's why you don't try stuff. All right, let me clean this thing up.

See, that's why you don't try step. Alright, let me clean this thing up. that's why you don't try step. Curse, man. Curse. Curse. Curse, baby. Shoot.

Curse! Baby.

Ryan Blake (01:37:10.996)
Slash the best. Slash the best.

down in history as the most insane full moonie podcast slash the best slash the best

This is what you begin for like trying to do stuff. But I guess we're drinking beer, making Dude, I'm going to a concert tonight. Yeah?

That's what you get for like trying to use but I guess what I

Ryan Blake (01:37:38.19)
Forty feet tall, bad nerves, somebody else.

Kevin Mooney (01:37:49.976)
What I was gonna do is see if I can play the video.

What I was gonna do is see if I can play the video.

Ryan Blake (01:38:03.97)
Kevin Mooney (01:38:08.748)
All right, let's see,

The

Ryan Blake (01:38:14.958)
What what is this guy's name? Johnny Johnny Paycheck.

All right. What what is this guy's name? Johnny.

Ryan Blake (01:38:22.668)
Rocky Mountain is it Rocky Mountain Kool-Aid? Rocky Mountain Colorado Kool-Aid. Yes. Yes.

yeah, I don't know how to hook it up to the the headphones.

I don't know how to how to the thing.

Ryan Blake (01:38:46.104)
Houston text.

Easy to text.

Drinking Colorado Kool-Aid and Mexican.

We was You haven't heard this song, man.

We was it to say No.

Ryan Blake (01:39:03.714)
Well, it's a can of courage brewed from a mountain stream. Just set your head on fire and make your kidneys cream. it sure is fine. Now we've had an

Well, if you can't cool screw from out the street, set your head on fire and make it give me a screen. Lord showed. Yeah, we have an ourselves real good.

Kevin Mooney (01:39:25.368)
But you don't ever fear, John. You never been.

You've ever been in. Some big being drunk that ain't got no friend. Sure enough.

This like reminds me of like like reminds me of like Johnny Rebel or something like that. Like like this guy is debatably super racist. yeah. You know? yeah. Yeah. The that stuff is that stuff is fucking hilarious to me. That there's people like that that exist. Yeah.

me of like Johnny Rebel or something like that. Totally. Like this guy is debatably super racist. yeah. You know? yeah. Yeah. That stuff is that stuff is fucking hilarious. There's people like that that exist. Yeah. He's like and talking to a bunch of Mexicans. man. Yeah that's funny. Johnny Paycheck. Johnny Paycheck. Yeah.

Jesus Christ. man. Yeah, that's funny. Johnny Paycheck. Yeah. So what you're doing you're doing a concert tonight. man, I haven't been there in a minute.

Ryan Blake (01:40:10.904)
So what you're doing?

Ryan Blake (01:40:15.372)
Yeah, volcanic theater pub. I been there in a minute. Our buddy, our speaking of Johnny, our buddy Johnny Davis. Johnny Davis? Yeah. He's what? Dude, he owns that thing. He bought it? Yeah. Wow. Yeah. Dang. I haven't seen Johnny Davis since the Toon Derby days. Yeah.

Johnny Davis? He's what? Working it? He owns that though. He bought it? Yeah. Wow. Yeah. Dang. I haven't seen Johnny Davis since the Toon Derby days. Yeah. Yeah. Bill Bagel.

I know, dude. I haven't I saw him at Big O Bagels randomly. I was like, Hey dude, what's up? Like two years ago, three years ago. Just at is it Big O Bagel? The one on Galveston that was called. Yeah. Yeah.

Like two years ago, three years ago. Yeah. Yeah.

Kevin Mooney (01:41:00.23)
shit, man. I didn't know that he owned it. I didn't even know that was up for sale. Yeah. I mean, he seems like the right guy to do that. Yeah. You know, he's in the scene. He dresses the part. You know. So he's playing music too. So he bought his own personal venue. Good for him. Yeah. Does w was he the one that owned

Yeah. I didn't know that he owned it. I didn't even know that was up for sale. Yeah. Yeah. He seems like the right guy to do that. Yeah. Yeah. He's in the

Ryan Blake (01:41:15.084)
He's playing country music now. So he's playing music too. So he found his own personal thing. huh. Yeah.

The hot dog stand too? Cobra not cobra not cobra dogs. What is that hot dog place?

Dogsky too? I don't even remember that era.

Ryan Blake (01:41:42.446)
Holly Dogs. Maybe dude that sounds like something that he would do.

It's at Allie Dogs. Sounds like some.

Kevin Mooney (01:41:55.32)
Doesn't have a website. Maybe we should sell it to him for five hundred bucks. It's over there at the the Midtown Yacht Club.

I think we should. It's over there at the the Bittown Dot Club.

Makes sense that he would have I I thought he I thought he had that that space. I don't I don't know for sure.

I th I thought he I thought he had that that space. I don't I don't know for sure though. I just remember Michael telling us about his buddy that owns that. Because Michael wanted a logo like cool something cool, like like alley dogs, right. And

Michael telling us about his buddy that that. Because Michael wanted a logo like cool something cool like Like Alley dogs. Right. Yeah. And with a Z. Right. And we didn't like that. But we made it was way different. Yeah. I thought it was I actually thought Toon Derby was a really cool idea. And it was a really cool I mean the brand that we put together.

Kevin Mooney (01:42:31.07)
Right. And we didn't make anything like that. What we made him was way different. Yeah. I thought it I actually thought Toon Derby was a was a really cool idea. And it was a really cool I mean the brand that we put together was really, really cool. Yeah. but yeah, it was not like alley dogs. No. Sorry, Michael. Maybe maybe another time, maybe another day.

Yeah. But yeah, it was not like alley dogs. No. Sorry, Michael. Sorry, Mikey. Maybe maybe maybe another day. Toon Derbies. Yeah. I don't think that one's I don't think that's

Yeah. I don't think that one's I don't think that's

Around anymore.

Yeah.

Ryan Blake (01:43:09.398)
No, no.

No, no.

Sorry Michael. Had had high hopes. Look at that. A lovable sight. Dogs and fries. Where's wow. Bend or p airport cafe, second floor, best hot dog in the universe.

Sorry, Michael. Sorry, Michael. We tried. Had high hopes. Dogs and fries. wow. And or airport cafe, second dog in the universe. Real AI here. Wow. That's fucking that's awesome. You know, I've always wanted to have an agency called called World Famous. Yeah. just because World Famous is all

That's fucking great. You know, I've always wanted to have an agency called called World Famous. Yeah. just because World Famous is hilarious. And there is a world famous agency out there, but you know what's even better? Universe. Yeah.

Ryan Blake (01:43:41.462)
And there is a world famous agency out there. But you know what's even better? Yeah. In the universe. Like. In the multiverse. Universe famous. Is that is that better? I think it is. Yeah. Universe famous. Universal. Out of this out of this galaxy. Yeah. Endervust.

Like is universe universe famous? Is that is that better than world famous? Universal fame no, no. I don't know. Yeah. Bender bust, aliens, good vibes, good view good vibes, great views.

National Hot Dog Day, July fifteenth. Well we've already passed that guys, so they definitely don't have a website that's maintained. Grass fed beef, of course. Gluten free. I gotta figure out how to

No. Grasp?

Gluten free. I gotta figure out how to I gotta figure out how to use, you know, like the picture-in-picture thing with your screen. Yeah. How you get that hooked up. That way you're like real famous. You pull up the screen and then you gotta show the things that you're talking about. Yeah.

Ryan Blake (01:44:31.192)
Gotta figure out how to use you know, like the picture in picture thing with your screen. Yeah. How you get that hooked up. That way you're like real famous, you pull up the screen and gonna show the things that you're talking about. Yeah. I wanna figure that out too 'cause it's

You can you can try to figure it out, Ryan. But I don't I don't think yeah. Thank you. I appreciate that.

I'll try and figure it out. Yeah. Speaking of tattoos and hot dogs. That's a thing? I don't know. I really like I liked this art. That was pretty funny. That'd be a funny tattoo.

That's a thing. Really like this art. Pretty funny. Squirt on this juicy wiener. Wow. Yeah, I mean shit, dude. That's pretty fucking solid. It's pretty funny. Chris and I were talking about getting tattoos in Montana. I don't know what I'm gonna get.

Yeah, I mean shit, dude. That's pretty fucking solid. That's pretty funny. It's pretty funny. Chris and I were talking about getting tattoos in Montana. Ooh.

Ryan Blake (01:45:23.092)
One particular guy, I think he's out of Denver that does just hilarious shit.

Ryan Blake (01:45:31.062)
so one of the guys that I I love.

so one of the guys that I I love this dude's tattoos. He's so fucking good. His name is Kyler Marz. But somebody made a Kyler Fartz Instagram account. And they do yeah, that's great. Right? Yeah. So Kyler Fartz Instagram does like dick drawings and like

Fucking good name is Kyler Fartz. But somebody made a Kyler Fartz Instagram account. And they do yeah, that's great. Right? Yeah. So Kyler Fartz Instagram Kyler Fartz does like dick drawings and like animal like frogs party and stuff like that. Yeah. It's pretty fucking great. Whoever made it is

Animal like frogs farting and stuff like that. Yeah. It's pretty fucking great. Whoever made it is is really talented. So if if the Kyler farts is out there and they wanna do like like a super bag super bad like dick compilation drawing, I will get that tattooed on my body. I'm in for it. Yeah, I like it. Yeah, that's solid.

So if if the Kyler farts is out there.

Ryan Blake (01:46:13.122)
like a super bag super bad like pick compilation drawing I will get that tattooed on my body. That's good. Yeah, I like it. Six feet. Have six feet brown here. I'm thinking huh. That's fucking good stuff, dude. Well, we are at

That's fucking good stuff, dude. Well, we are at almost two hours. What do you think?

Two hours, what do you think? Two hours. I think you go fishing, I'll get a sandwich. Yeah. I enjoy what happened here today. I I do too. I think it was minus spilling beer. Minus spilling the beer. But that was actually that was good too. Well sorry, Coors. please sponsorship. Coors drink that drink C B D by Wild with a Y. How do you let me ask you a couple of questions before we get out of here? How do you about

Yeah. I enjoy what happened. I I do too. I think it was minus spilling the the fucking beer. Sorry, Coors. please keep the sponsorship going. That would be that'd be great.

Yeah. How do you let me ask you a couple of questions before we get out of here? How do you feel about sitting in here and talking on a podcast with cameras pointed at you, the lights on, the headphones, the microphone? Does it feel weird? Yeah. You you should. Doesn't it? It's kind of a good thing. Yeah. I had so I had Chris in here just to like test it out, I don't know, months ago, and he was like

Ryan Blake (01:47:07.82)
Cameras pointed at you, the lights on.

Feels great. I feel good. This feels good. Doesn't it? This is a good thing. It's kind of a good thing. Yeah. I had so I had Chris in here just to like test it out a couple months ago.

This is fucking stupid. This feels so weird. He's like these headphones, this is kind of like a joke, right? And I was like, no. I mean you don't have well sure. That is Chris. Right. And that's that unsolicited feedback that we were talking about. So fuck you guys for your unsolicited feedback. But Chris, go make a grass fancy. Yeah, please. but I also had my wife in here and she was like, I don't get it. And I was like, okay, cool. so

But that's Chris. Well sure. That is Chris. And that's that unsolicited feedback that we were talking about. Yeah, yeah. Fuck you guys for your feedback. Chris, go make a new grass fed sandwich or something. Come on. but I also

Ryan Blake (01:47:53.94)
I was like, okay, cool. so I'm gonna take a break from podcasting and I'll come back. But Yeah, but that's also wives. I mean, I ordered a tattoo gun and I kinda was like, I don't know, it feels like a fun hobby. And she was like, That's very on brand for you. Yeah. To be in the garage at nine thirty PM tattooing a melting popsicle on your leg. Yeah.

I'm gonna take a break from podcasting then I'll come back. But Yeah, but that's also wives. I mean I ordered a tattoo gun.

Kevin Mooney (01:48:08.129)
Yeah.

Kevin Mooney (01:48:11.852)
Yeah.

Kevin Mooney (01:48:16.503)
Tattooing your knuckles. Yeah.

I don't fucking care if they don't get it. Who cares? This is cool. That's what I'm talking about. Yeah. That's the energy I'm enjoying this shit thoroughly. I think we need to regularly do this. I think we should regularly do it. I we need to start you know, game Game of Toes. What was the other one?

Yeah. This is cool. That's what I'm talking about, right? That's the energy that I need. Good man. I need to regularly do this. I think we should regularly do it. I think start

Game of Toast. What was the other one? Hobbit or not?

Hobbit or not talk no, was it Hobbit or Not? Yeah, we'll have to watch it back. Yeah. But I think I think I think that solidifies it. Like if you say it on a podcast, it has be true. It's manifesting. And it's gonna happen. Yeah. Maybe what we do.

Kevin Mooney (01:48:45.046)
I think we'll have to watch the replay. Yeah. But I think I think I think that solidifies it. Like if you say it on a podcast, it it has to be true and it's it's gonna happen. So maybe what we do is we go out and we film these toes.

Go out and we film these shows doing in front things. And just see what happens. Well, and we show the results. That way we're fully true. That way everybody knows the first one one of the in-person studio. Yeah. Dude, I want to bring some interesting people in here too. Do it. I actually have.

Doing Game of Thrones things, we put it up on OnlyFans and we well, and we show the results. That way we're fully transparent, guys. That way everybody knows we heard it first on episode one of the in-person daylight studio.

Do it. Let's do it. I actually have the opportunity to plug in another mic. I don't have a third camera, but I could use my phone. Well, we could use your camera and probably get it hooked up to this. so then we could do a three-way. That'd be fucking hot. Yeah, that'd be hot. Yeah. A three-way combo. I don't know how we'd film it and you know what it all looks like, but.

Plug in another bike. I don't have a third camera, but I use my we could use my camera. Well we could

Ryan Blake (01:49:46.294)
Yeah. hell yeah. So then we could do a three way. Yeah Yeah. Yeah. A three way

Ryan Blake (01:49:58.326)
We could figure it out. We could figure it out. Bring some other people in. Let's do it. Yeah. Cool. All right. Let's get out of here. Ready break. All right. Thanks guys. We love you. Bye.

We can figure it out. Bring some other people in. Let's do it. Cool. All right. Let's get out of here. Ready, break. All right. Thanks, guys. We love you. Bye.

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